People For The Ethical Treatment Of Animals (PETA)

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People for the Ethical Treatment of Animals (PETA) are an organization aimed at creating awareness in preaching against the ill treatment of animals. The organization has created many programs whose main aim is to safeguard the rights of animals and prevent them from mistreatment by the members of the society. In attaining its goals and objectives, the organization has created digital media strategies through a variety of different channels. The major media campaign strategies that the organization has used include Youtube, Facebook, and website. Through these channels, the organization has formed a strong basis on which it can push for the attainment of its goals and objectives in advocating for animal rights.
The PETA organization was solely created in being able …show more content…
Facebook is a social media site that is usually accessed by millions of users every day. PETA has created an official facebook page that is meant to create awareness about animal rights. Many people might not be aware of the plight of the animals and it is not until they are informed that they get to understand what is required of them in maintaining animal rights. The interaction between facebook users on their page is informative for all the parties in ensuring that the right strategies have been adopted in protecting animal rights.
The website has also been effective in educating the people on animal rights. The website has a variety of features that any visitor will be informed about the animal rights. Analysis of the website has also provided links to other sources such as media center, issues, investigations, among others that can be regarded as effective for a visitor or any regular user on matters pertaining animal rights. The website has therefore been effectively integrated on all aspects pertaining to animal rights, which makes it easy for the audience to make referrals or look up information on animal

Research Paper For Animals

for the animal cause,” says Alex Pacheco, co-founder and former chairman of People for the Ethical Treatment for Animals.” Pacheco first became famous by fraudulently posing as a researcher in order to spy on Edward Taub and his Institute for Behavioral Research in an investigation that helped launch PETA. His photographs of sick and injured monkeys from inside the Institute gave the growing animal-rights movement instant credibility. I am a member of PETA. People for the Ethical Treatment of Animals…

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