Political Rhetoric In The Electoral Campaign

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The US Political leaders in general and presidential candidates in particular both work hard to construct a public image that attracts the social media. The presidential race for presidency is not an easy task as it requires a persuasive rhetoric that satisfies the needs and aspirations of voters. During the last and crucial stage of the presidential race, the political rhetoric plays a significant role in convincing the audiences of how a political speaker would apply his electoral program. The 9th of November 2016 was not only a political occasion dedicated for electing a new American president, rather it was the election of the first American woman in the history of America. Her nomination is considered as a new turn in the traditionally followed procedure of nomination. Hillary Clinton’s goal is to attract sympathy and support of the white liberals, the black community, radicals, and various ethnic origins. This mission …show more content…
The interest of researchers in political rhetoric is manifested in the identification of politician’s peculiarity. A well-remembered political rhetoric is that of certain traits that make it unique in its linguistic formulation. Many scholars and researchers interested in this field have approached American political rhetoric from various angels. Some researchers shed light on the role of history in the formulating of political speeches (see Campbell and Jamieson 1995, Perlof 1998). Other studies (see Hart 1984, Lim 2002) analysed the semantic content in order to identify features of meaning creation. Others like (Wilson 1990, Kernel 1993) studied the impact that results from the communicative interaction between addresser and

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