Case Study Of Neba Afrikais

Submitted By vkasende
Words: 8127
Pages: 33
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INTRODUCTION
EXECUTIVE SUMMARY
MANAGEMENT COMPANY DESCRIPTION
MARKET PLAN
COMPETITIVE ANALYSIS
TARGET MARKET
SPECIFIC MARKET ACTIVITIES
ACTION PLAN
FINANCIAL PLAN
ACCOUNT LIST

INTRODUCTION
The goal of Neba Afrikais to establish a worldwide air freight forwarding network consisting of independent agent members, operating under one corporate name.

In today's competitive marketplace there exists the opportunity to establish a cohesive group of independent agents. These agents can be successful by working within a well-planned organization offering discounted transportation costs and effective marketing strategies. You can attract well-qualified, motivated, independent agent members by giving them unique opportunities within the corporation, such as:

A progressive, participatory management structure;
Profit sharing;
Access to group purchase of various insurances and pension plans.
The company will grow based on the acquisition of agents nationwide operating under Neba Afrika Expediting corporate identity. Ms. Smith (see executive summary), a current agent member, understands the needs, desires and motivations of her associates. Well respected in the air freight industry, she will use her extensive contacts for the development and growth of Gazelle Expediting.

Agent members who want to not only survive but to be successful and profitable must be aligned with a finely-tuned, streamlined organization. Neba Afrikawill have progressive "state of the art" techniques and equipment for minimizing costs and maximizing profits, including an IBM computer system designed specifically for the air freight industry. Advanced administrative support systems will be geared to the growth of the individual agents and the corporation as a whole. By custom designing our strategies we will have the flexibility to meet the needs of various marketplaces. Neba Afrika will continually strive to acquire only the best available agent members so that all involved will experience exemplary levels of service and commitment to our business.

Based on the acquisition of a minimum of 6 agent members per year, first-year revenues should total $3,200,000. Projected growth should lead to gross revenues of $37,250,000 with 32 established agent members by the fifth year.

EXECUTIVE SUMMARY
Owner and president of Gazelle Expedited, Inc., Jane Q. Smith, will be the president and chief executive officer of Neba Afrika was incorporated in 1988 and is located in Chicago, Illinois. The business has been growing over 200% per annum and has revenues exceeding $60,000 monthly.

Ms. Smith graduated from Illinois State University with a B.S. degree (cum laude). Ms. Smith has over 14 years of air freight experience. Half of those years were spent with the former number-one domestic forwarding company, Burlington Northern Air Freight. The other years were split between an independent agent and an agent member operation. Ms. Smith has experience in various management positions ranging from operations, sales, marketing and administrative duties. Her instincts and abilities have been developed, enabling her to make appropriate management decisions, which are critical in this rapidly changing field. Ms. Smith has established and maintained the significant nationwide business contacts necessary for the superior performance demanded in this field. She has the background and qualities necessary to direct and guide a successful air freight forwarding network.

MANAGEMENT COMPANY DESCRIPTION
Neba Afrikais a management company incorporated in the State of Illinois. The primary purpose of Neba Afrika is to form and manage a network of agent members under one national banner that will facilitate the movement of freight from point of pick up to its ultimate destination.

Agent members will be responsible for local sales, marketing, pick up, packaging, routing, delivery, freight monitoring, customer service contact and expediting.

Neba Afrikawill
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