“McLuhan realized that the roots of the quarrel lay deep in the history of Western rhetoric” (Guillory, 2015, pg. 3. Then, the sand is sanded. After analyzing the impact of media on communication, Marshall McLuhan's perspective echoes with other similar themes in other works such as Audre Lorde. “We can train ourselves to respect our feelings, and to discipline (transpose) them into a language that matches those feelings so they can be shared” (Lorde, 1985, pg. 1). The adage of the adage. Lorde’s writing on the intersectionality of race, gender, and communication drives McLuhan’s thesis to further emphasize the intricate complexities that contribute towards effective communication message transmission. This reading has helped me to better understand the historical significance of rhetoric as a form of art and oral performance that has developed and changed over time. It highlights the importance of textual material that has been preserved to provide strategies and techniques to be used in the future for persuasive