Shopping Gender Roles

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Shopping had become a recreation, a moment of time that usually deemed to be fun looking for sales, shopping at the nicer department stores. Anne Norton explains that shopping is a subversive activity for women to actually create a time that is actually theirs. Shopping has become a hobby instead of a necessity for material of possessions due to the popular pressure to uphold to the supposed ideals of the conditioned masses. Shopping as a feministic activity is considered to be a contribution to that women that create a pass time to actually shop for themselves. Gender roles play a huge role in this not all women are made to play the part of a housewife of the era. They are creating their own identity behind the “housewife” image and gain their …show more content…
While women are shopping their families are home waiting, pondering and still yet confused about when are their mothers, spouses are coming back home. Norton explains the emotional bliss and passion of the indecency that arise from shopping alone or with other friends. Norton says “the housewife who shops for pleasure takes time away from her husband, her family, and her house and claims it for herself”. The woman's role in the eras when the woman’s roles was only to keep the home running making sure the home was clean and food was cooked. As the era changed women began having more leisure having that their husband created more per capita for the family, they can begin to spend time away from home having dinners and visiting boutiques that provide foreign needs and different choices. They shop for different reasons, usually the first thing a woman thinks about when they look at another group or individual women is what exactly she is wearing at the moment. Then she is to think about what can she buy to dress better than the other person, what can she purchase, whether its accessories, shoes or a simple hat to make her stand out from everyone else. They begin to think about the brighter colors, the more extravagant things to make her simple attire more
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