Simon, S., & Hoyt, C. L. (2012). Exploring the effect of media images on women’s leadership self-perceptions and …show more content…
The pilot used a set of advertisements from popular women’s magazines depicting women in countersterotypical roles and stereotypical roles. Forty women then had to assess which were countersterotypical and stereotypical. Results showed that countersterotypical images were rated as lower in gender stereotypicality. In study 1, these images were shown to 20 female undergraduate students. After viewing the images, they were asked questions based on the Attitudes Towards Women Scale which showed ten items indicating egalitarian attitudes towards women. The images were used again in the second study where 60 undergraduate women were told that they would be taking part in two separate studies. First, they filled out a set of questionnaires to assess their personality. They then viewed the advertisements and were asked to rank their six favorite. Participants were then assigned to a group of three where the other two people were researchers pretending to be participants. The women then had to lead a discussion for ten minutes while the trained researchers opposed their ideas. Results from the first study found that participants who viewed the counterstereotypical images had a more egalitarian view of women’s roles. The second study found that people who viewed the countersterotypical images reported lower levels of negative self-perception after completing the discussion leadership task. They also reported higher levels of leadership aspirations …show more content…
The students were all female with the average age of 15.6. Using different assessment scales, students rated how often they consumed a certain media and which ones they considered sexually objectifying. College students were then trained to assess the level of sexual objectification in different media in order to thoroughly determine what was considered sexually objectifying. Each media was then given a sexual objectification score. Participants were then asked to respond to the their importance of 12 body attributes. They also completed a section of the survey on body surveillance and the internalization of beauty