Survey Tool And Contact Plan

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Pages: 4
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Survey Tool and Contact Plan

Team: Yiling Zhao Songping Xu Yiwen Xu Jing Xu Yue Yu

Survey Tool:

Respected customers, this is a quick survey towards your preferences on the cars. The survey can help us to serve you better in the days later. After the survey, you can have a chance to do the prize draw and a delicate gift is waiting for you! Thank you for your time!

Basic information:
Gender： F M

Age Group：18-24
24-30
30-35
35-45
Above 45

Profession:
О Manufacturing
О Consultant
О Financial
О Services
О Business
О Government
О Education
О Other

1. Where do you live in China?
О Northeast
О Northwest
О Southeast coast
О West
О South

2. Are you a Geely car’s owner?
О Yes
О No (If no, you can skip question#3)

3. How long have you been a Geely car’s owner?
О 0-5 years
О 5-10 years
О10-15 years 4. What is your monthly income?*
О Below 2000
О 2000-4999
О 5000-9999
О 10000-14999
О 15000-19999
О Above 20000

5. Which of the following procedures did you participate in the process of purchase and brand choice?
О Purchase decision of a new car
О Decision of the budget
О Initial choices of brands and models
О Contact car dealers
О Collecting information about the brands and models
О Visit dealers
О Test drive
О Price barging
О Final decision on maker and model

6. What is the usage of your car?

Never
Less than once per week
One to twice per week
Three to four times per week
Nearly everyday
Shopping
О
О
О
О
О
Pick up family members
О
О
О
О
О
Social activities
О
О
О
О
О
Travelling
О
О
О
О
О
works
О
О
О
О
О

7. Choose follow purchasing sources which you will use for purchasing the car.
О Brochure
О Dealer sales staff
О Car magazines
О Friends and family members
О Newspaper advertising
О TV advertising or Internet
О Car shows

8. Who will influence your decisions when you buy or want to buy a car?
O Friends/family
O Brand representative (celebrity)
O Make my own choice
O Seller
O Advertisement

9. To what extent do you see the car only as transport tool?
O Strongly disagree
O Disagree
O Neutral
O Agree
O Strongly agree

10. Do you see the car as a fashion item?
O Strongly disagree
O Disagree
O Neutral
O Agree
O Strongly agree

11. According to the following choice, which kind of car do you prefer?*
О Micro car
О Super mini/ Subcompact car
О Small family car/ Compact car
О Large family car/mid-size car
О Full-size car/ Large car
О Sport cars and grand car
О Convertible
О Off-roaders
О Others

12. To what extent, do you think purchasing a car can raise your social status?
О Strongly disagree
О Disagree
О Neutral
О Agree
О Strongly agree

13. To what extent, do you care other people see what car you are using when you go out?
О Strongly do not care
О Care
О Neutral
О do not care
О strongly care

14. Suppose you are going to buy a car for your private use. Among the following factors, which one matches you most?

Very unimportant
Not important
Neutral
Important
Very Important
Brand
О
О
О
О
О
Price
О
О
О
О
О
Safety
О
О
О
О
О
Speed
О
О
О
О
О
Performance
О
О
О
О
О
Technology
О
О
О
О
О
Color
О
О
О
О
О
Size
О
О
О
О
О
Equipment and Interior
О
О
О
О
О
Exterior Design
О
О
О
О
О
Interior Design
О
О
О
О
О
Resale value
О
О
О
О
О

15. Which is your favorite color for car? (multiple choices)
О white
О silver
О black
О grey
О sky blue
О pink
О yellow
О red
О purple

16. Would you like to spend more money on the five last color of car?
О Yes, I’d like to
О No, never
О It depends on how much is it

17. How many hours do you spend in your car every day?
О Less than 1 hour
О 1 to 3 hours
О More than 3 hours

18. To what level is your requirement of skin sunscreen?
О Low
О Medium
О High

19.
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