Swot Analysis Of Home Depot

Submitted By erica55555
Words: 932
Pages: 4
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Team #6
North Star Consulting is the name of our group. Our team is made up of two members. Erica Warren and Shelia Franke. Erica warren is the leader of this group/ President of North Star Consulting. Shelia Franke is the Vice President of North Star Consulting. Each member took an even amount of sections. We chose Home Depot as our client.
About Home Depot
Home Depot Company has been around since 1978. The company was founded by Bernard Marcus, Arthur Blank, Ron Brill, and Pat Farrah. Home depot sought to build the biggest home-improvement stores. Bigger stores than those of their competitors. "Bernie and I founded The Home Depot with a special vision – to create a company that would keep alive the values that were important to us. Values like respect among all people, excellent customer service and giving back to communities and society." Said Arthur Blank.
The very first two stores were built in 1979 and happened to be in locations leased from J.C. Penney. More stores were built in the following years. After Marcus and Blank retired in 2000, Robert Nardelli was placed as Home Depots chairman, president, and CEO. Nardelli worked hard to have a more efficient company. Nardelli, who regarded home improvement store-by-store sales as less important due to market saturation from competition such as Lowe's, aimed to dominate the wholesale housing-supply business through building up HD Supply, a unit that Blake sold for $8.5 billion in August 2007 since it was not part of Home Depot's integrated business. In 2007, Nardelli resigned as CEO. In 2007, the Home Depot sold its $13 billion revenue wholesale (trade) division, HD Supply, to a consortium of three private equity firms, The Carlyle Group, Bain Capital and Clayton, Dubilier and Rice (with each agreeing to buy a one-third stake in the division). Home Depot sold their wholesale construction supply business to fund a stock repurchase estimated at $40 billion (Homer TLC, Inc, 2013). 54 stores and thousands of employees were laid off and closed due to downturn in the housing market.
Exclusive brands/Products
The Home Depot exclusively carries several major brands, including:
BEHR Paint
Chem-Dry (carpet cleaning, upholstery cleaning, tile and grout services)
GAF ROOFING
G.E. (water heaters)
Homelite (outdoor and power tools)
Martha Stewart Living (outdoor furniture, indoor organization, paint and decor products)
Ryobi and Ridgid (power tools)
Sur La Table
American Woodmark cabinetry
Thomasville cabinetry
Hampton Bay (Ceiling Fans, Lighting, Outdoor furnishings, and Outdoor shelters)
Home Decorators Collection
Additionally, the retailer has its own house brands:
Husky (tools)
Workforce (tools, shelving, storage cabinets, extension cords, work lights, tarps, paintbrushes)
HDX (A new Home Depot Brand starting in February 2012)
Glacier Bay (Kitchen sinks, faucets, etc.)
The Home Depot store inventory consists of up to 40,000 different types of building materials, home improvement supplies, appliances and lawn and garden products for all of your project needs. Selections will vary due to supply and demand. Location plays a part in this as well. Home depot has a low price guarantee. Home depot will special order products if they can’t be found in store. There are over 250,000 other products that can be shipped in this case.
Services
Home Services
Instead of doing it themselves, many customers choose to have qualified professionals complete home renovation projects for them. The Home Depot Home Services offers national installation services through pre-screened independent contractors for products ranging from floors to roofs, windows to water heaters, and kitchen cabinets to vinyl siding. Customers can call 1-800-HOMEDEPOT to schedule a free in-home consultation or learn more about the
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