Swot: Plug-in Hybrid and Ford Motor Company Essay examples

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COMPANY PROFILE

Ford Motor Company

REFERENCE CODE: 4E3AD1B7-04B2-4E87-BB09-7DC916B9230F
PUBLICATION DATE: 30 Nov 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED.

Ford Motor Company
TABLE OF CONTENTS

TABLE OF CONTENTS
Company Overview..............................................................................................3
Key Facts...............................................................................................................3
SWOT Analysis.....................................................................................................4

Ford Motor Company
© MarketLine

Page 2

Ford Motor Company
Company Overview

COMPANY OVERVIEW
Ford Motor Company (Ford or “the company”) is one of the largest automotive manufacturers in the world. It manufactures and distributes automobiles across six continents. The company also provides financial services through Ford Motor Credit Company. The company's automotive vehicle brands include Ford and Lincoln. Ford primarily operates in Nor th America, Europe, and Asia. It is headquar tered in Dearborn, Michigan, and employed about 164,000 people as of December 31,
2011.
The company recorded revenues of $136,264 million during the financial year ended December
2011 (FY2011), an increase of 5.7% over FY2010. *The operating profit of the company was $6,943 million during FY2011, an increase of 4.3% over FY2010. The net profit was $20,213 million in
FY2011, as compared to the net profit of $6,561 million in FY2010.
* Automotive interest income and other non-operating income/ (expense), financial Ser vices other income/(loss), and equity in net income/(loss) of affiliated companies are not included for the calculation of operating profit.

KEY FACTS
Head Office

Ford Motor Company
One American Road
Dearborn
Michigan 48126
USA

Phone

1 313 322 3000

Fax
Web Address

http://corporate.ford.com/

Revenue / turnover 136,264.0
(USD Mn)
Financial Year End

December

Employees

164,000

New York Ticker

F

Ford Motor Company
© MarketLine

Page 3

Ford Motor Company
SWOT Analysis

SWOT ANALYSIS
Ford is one of the largest automotive manufacturers in the world. It manufactures and distributes automobiles across six continents. The company's brands, Ford and Lincoln are among the strongest car brands in the world. Strong brand image allows Ford to charge premium prices than its competitors and thus register relatively higher margins. However, intense competition presents a significant risk to Ford's ability to enhance its revenue per vehicle and maintain its market share during difficult economic times.
Strengths

Weaknesses

Strong brand image and market share
Extensive operational network
Strong engineering and R&D capability

Concerning product recalls
Underfunded pension liabilities

Opportunities

Threats

Poised to benefit from the growing demand for hybrid electric vehicles
Increasing demand for cars in BRIC nations
Accelerating global truck manufacturing market Intense competition
Strict emission standards
Foreign currency risk
Excess capacity

Strengths

Strong brand image and market share
Ford has a strong brand image. The company's brands, Ford and Lincoln are among the strongest car brands in the world. For instance, in 2012, Ford was ranked seventh among the top automotive brands. The Ford brand was ranked ahead of Audi, Hyundai and Lexus. The company's strong brand image gives it significant competitive advantage and helps the company to register higher sales growth in domestic, as well as in international markets. Also, strong brand recognition allows Ford to charge premium prices than its competitors and thus register relatively higher margins.
Fur thermore, Ford is one of the leading automobile manufacturers in the world. In 2011, the company had a 16.5% market
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