EXTERNAL ENVIRONMENT AND
GLOBALIZATION
• Factors, forces, situations, and events
outside of the company that can affect its
performance.
• Include economic, global, demographics,
technological, sociocultural, and
political/legal issues.
• The external environment can affect
managers through employment, assessing
environmental uncertainty, and managing
stakeholder relationships.
• Global organizations are companies that
exchange goods and services with
consumers and employ managerial and
technical employees…
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