Social movements can also inhibit the growth and development of markets, because social movements can be volatile. Two example pieces that I will be discussing are both found in “Market Rebels,” and more specifically I’ll be discussing the chapters of the French Revolution and From the Invisible Hand to Joined Hands. The French Revolution is about the change from classical cuisine to nouvelle cuisine. The change from classical to nouvelle was inspired by the chefs wanting to have more control over their cooking and want to innovate. The chef’s innovations were the result of a social movement and is solid evidence for the theory that social movements do create markets. Chefs overwhelmingly chose to incorporate nouvelle cuisine into their repertoire and had entire restaurants that only featured nouvelle cuisine. About thirty-one percent of all restaurants that were listed in the Michelin Guide had their three signature dishes all nouvelle cuisine. This example of a social movement can be contrasted with the story from the second reading, “From the Invisible Hand to Joined Hands,” about the activism of the deaf community in accomplishing a goal. The deaf were trying to get the media to accept that deafness was not a disability but a community of people that was being oppressed. The deaf disliked the new invention of the cochlear implant being marketed as a cure for a disability and set out to stop the spread of it. The community also tried to lobby for the government to regulate the industry, regulation would inhibit the ability of the makers of cochlear impacts and the doctors that prescribe them. This demonstrates that social movements can be impactful to business even if the idea and movement sound ridiculous. The mere idea of a social movement that works against a new product and for a community, I think, speaks