determine which market to target and how to position StaGreen in that market, while developing a viable marketing strategy for the launch year.
Situation Analysis
Problem
HydroCan is a start-up company that is obtaining patents in both the United States and Canada for a new type of lawn care, and is in need of marketing advice concerning its new product, StaGreen. HydroCan has approached Stone Age Marketing Consultants to help determine which segment to target, how to position its new product…
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