Books:
Schneider, S., 2011. Apple‘s Secret Of Success: Traditional Marketing Vs. Cult Marketing. [e-book] Hamburg: Diplomica Verlag. Available through: University Of Southampton [9 October 2013].
Edson, J., 2012, Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences. [e-book] Hoboken: Wiley. Available through: University Of Southampton [9 October 2013].
Jay, E., 2012. Leading Apple with Steve Jobs: Management Lessons from a Controversial Genius…
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