Tutorial 4: E-Environment

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Electronic Commerce Management

Tutorial 4: E-environment This week your case study development will be expanded to include some of the environmental aspects impacting your organisation.

1. Using the lists presented in lecture this week, name and discuss your top three drivers, barriers, and benefits to your organisation using the Internet for business. Be sure to explain why you chose the three over the other options.

2. Using the information shown below, discuss your organisation in the context of these aspects of e-Commerce Micro Environments.

Micro Environment

Customers – which services are they offering via their web site that your organization could support them in?

Competitors – need to be benchmarked in order to review the online services they are offering – do they have a competitive advantage?

Intermediaries – are new or existing intermediaries offering products or services from your competitors while you are not represented?

Suppliers – are suppliers offering different methods of procurement to competitors that give them a competitive advantage?

3. Using the information shown below, discuss your organisation in the context of these aspects of e-Commerce Macro Environments.

Macro-environment

Society – what is the ethical and moral consensus on holding personal information?

Country specific, international legal – what are the local and global legal constraints for example on holding personal information, or taxation rules on sale of goods?

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