Ulta Beauty

Words: 861
Pages: 4
Open Document
What is an Ulta beauty? What is their code of conduct? What is your reason for choosing Ulta? The beauty industry is one of the most influential markets today. Ulta Beauty is an all beauty retailer that sells makeup, skincare, haircare, and all beauty-related products. Being one of three of the biggest makeup retailers in the United States. Ulta takes their ethics seriously. Ulta has a 34-page document of their ethnic codes and rules that can be found on their website. I decided to choose Ulta Beauty for this project because I have researched their stock in the past and was curious to see how they handled the ethical side of business. Ulta’s code of conduct is very thorough and seems to be directed at their employees while also informing customers. …show more content…
Use the same grading scale you are evaluated by: A, B, C, D, F. Provide your reasoning for assigning them the grade you did. Ulta’s code of conduct is a very thorough document that ensures that if employees don’t adhere to their code of conduct, they will be terminated. There’s even an ethics hotline number that customers can call to place a complaint. They also offer the phone number to the chief complaint officer. This shows that Ulta values their customers' experience when shopping at Ulta. They recently launched a program called “MUSE” to run their business off more renewable energy, putting fifty-million-dollars into the program. Ulta is putting the money and effort into making the world a more sustainable place. Based on their code of conduct, Ulta deserves an A, however, there are things that the public eye does not see. Their code of conduct can sound amazing and thought out, but the public does not know every manager and if they adhere to the ethical code of conduct or not. The grade I gave Ulta is only the reflection of their code of conduct document and actions from the MUSE project, but not including anything the public does not …show more content…
Are there forces at work in that industry that make it easier or harder to be ethical? The beauty industry is a very competitive industry. Especially for Ulta Beauty, as it is a main makeup retail competitor alongside Sephora and Sally’s Beauty Supply. In makeup production, there is makeup produced to be cruelty free and not cruelty free. Ulta sells all kinds of mainstream makeup brands that are cruelty-free and not. Ulta is not responsible for producing these makeup products but chooses to sell non cruelty free products. Customers can pick and choose which one they want according to their ethical needs. The makeup industry is also very wasteful as makeup expires after six months to 12 months. The public has a decently good understanding of how wasteful Ulta Beauty is with throwing out their makeup. There are all kinds of dumpster diving videos at Ulta showcasing hundreds of products being thrown out due to the expiration dates or products breaking in shipment. However, they cannot sell expired makeup, but the ethical economic factor still is in place. Being in the beauty industry makes it easier to be ethical because customers have multiple options when it comes to choosing which makeup brand to buy. Having those options enables consumers to choose which company they want to support ethically. Are there external factors (public opinion, social norms, attitudes, values)
Show More

Related Documents: Ulta Beauty

Ulta Beauty Case

This case involved two unknown suspects who entered the Ulta Beauty store and selected and concealed several miscellaneous hair care merchandise into their tote bags. Both suspects then exited the store without paying for the merchandise. LOCATION DESCRIPTION: -. This location is a department store located at 3393 E. Foothill Blvd. Open for business and personal use. LOSS: What is the difference between L1) 1 NO 3 hair perfector 8.5 oz $60.00 L2) 1 NO 4C bond shampoo $30.00 L3) 11 NO6 Bond smoother…

Words 411 - Pages 2

Cosmetology Research Paper

work with hairdressing, nail art, makeup, and basically anything having to do with beauty.To become a cosmetologist, you are required to train for 18-24 months. In cosmetology, you may be required to be “multi-skilled” and work with many options in beauty. You can work in small or large shops, and earn different wages for them. Some related areas are nail technician, a shampoo technician, and estheticians. A nail technician is a person who paints, files, and cuts finger nails and toe nails. A shampoo…

Words 520 - Pages 3

Essay about Marketing Plan for a Hair Accessory

Bun N Done Benny and the Jets Ciara Hines Eric Miller 2/16/13 As a partnership we chose to sell this product as a hair accessory. This hair accessory is easy, fast and convenient for our target market. The target market is ideal for the specific college bound, globally minded and technically connected women between the ages of 16-19. Since trends in fashion are easily adapted this is great for our specific target market. Given most 16-19 year old women are connected to the…

Words 539 - Pages 3

Sephora Case Essay

U.S & Canada Sales: $2 billion (including Sephora.com) II. E-Commerce sales: 15-20% of Sephora USA sales in 2010 III. Beauty Insider data base: $1 million, represents under 5% of total marketing budget IV. Current Facebook Fans: 4,722,510 V. Active Beauty Insiders: 9 million VI. Number of unique visitors to Sephora.com: 3 million each month VII. How much is each Facebook fan worth?$3.60 2) Market Segmentation *…

Words 934 - Pages 4