I would think nothing could compete with Walmart. But this is not the case. I think of myself o the way home from work, in a hurry, tired and just want to go home instead of stopping at my local Walmart. I will have to walk to the back of the store just to get a gallon of milk. Knowing I will not pass by the vegetable bins, or the breakfast aisle, I would much rather stop at the local Dollar General store. Convenience and location is a major reason for me stopping. Dollar General may not have all the items I would need, but the external factors would keep them in competition with Walmart would be a low cost of overhead and they even have their own brand (Greenspan, 2017). In my area, there are Dollar Generals everywhere