Wonder Bag Advertising Campaign Analysis

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5.1 Target Audience
The target audience of this advertising campaign matches with the target customers of Wonder Bag, which are female millennials (age 18-34) who live in Australia urban areas. In 2011, the female population of Australia is 10,873,704 and the population of female aged from 18-34 is approximately 2.7million, which was 25% of total female population (Australian Bureau of Statistics, 2012). The statics indicates that there is a large potential audience market for this advertising campaign.

5.2 Characteristics of Target Audience
5.2.1 Make-up Lovers
In 2006, an online survey conducted by NPD - a retail market research firm - found that 84 percent of 5,657 women aged between 18-64 years old did wear makeup every now and then (Associated Press, 2007). Another survey revealed that Australian women enjoy taking time to perfect their appearance and spend an average of 24 minutes daily to finish their make-up routine. Apart from time, Australian women are also willing to spend a great deal of money on beauty products. The average amount they spend on beauty products each month is $69.98, which amounts to approximately $839 a year (Australian Bureau of Statistics, 2010). …show more content…
Their desire to try new products enables the newly-launched service Wonder Bag to be attractive among

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