To answer this most pressing question, I urge business owners to look to World of Warcraft (WoW), a massively multiplayer online game (MMO). Surprisingly, many business owners have never heard of WoW, and many who have look at it as a wasted hobby of 10 million plus "mindless children," a stereotype gamers have struggled with shaking off. In fact, the average player in the US is around 34 years of age and invests about 23 hours per week playing the game (Yee). In WoW, performance is measured in terms of damage per second (DPS)…
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