Analysis Of Mcdonalds

Submitted By harry216
Words: 543
Pages: 3
Open Document
Logo assignment
By: Harrison Moser
The McDonald’s logo is a initial logo. The McDonalds logo was created by Jim sciendler. It was designed the way it was because the current McDonald’s logo consists of a golden colored “M” which represents the name of the corporation. The two golden arches were originally designed to resemble the new arched shaped symbols on the side of the newly established restaurant. The symbols were later merged together to form the letter “M”, which is recognized all over the world. The color of the McDonald’s logo comprises of shades of golden and red, which signifies the strength of the company. The two arches are colored in gold tint.
The eBay logo is a type logo. The eBay logo was created by Bill Cleary. On the shape of the logo, the letters are not placed on the same level; they have been shown in a slightly zigzag manner, which is called “baseline shift” in graphic design. This enhances the beauty of the eBay logo and shows that company is ever ready to make changes and is constantly growing. The abnormal capitalization of the alphabets projects that company is always ready to accept positive change. The letter B in the logo is not shown in its capital form, but the company name, however, is written as ‘eBay’. Designers at CKS perceived the capital B to look like a roadblock in the center of the logo so they capitalized letter Y in its place. The basic colors of the eBay logo signify entertainment and enthusiasm.

The John Deere logo is a type and a visual logo. The John Deere logo was created by Landor. The shape of the John Deere Logo: contains an image of a deer, which is supposedly running in a circular-shaped square box along with the name of the originator of the company. The running deer signifies that nothing has the power to hinder the company’s fast and continuous growth, which is depicted to be as fast as the deer’s speed. The Colors of the John Deere logo is based on a combination of yellow and green colors that generate a soothing, inspirational and pleasurable effect. We frequently observe the
Show More

Related Documents: Analysis Of Mcdonalds

Nike: Building a Global Brand Essay

| Nike: Building a Global Brand | MKTG 4082W | | 1. Nike’s brand image, a set of emotions, feelings, and experiences with the brand, developed over time through advertising campaigns and consumer experiences with Nike. The core attributes of Nike’s brand image include high performance, innovation, and aggressiveness. Nike positioned itself as a company that makes products for athletes, by athletes. They tailor their products for serious/winning athletes and also stress their point-of-difference…

Words 925 - Pages 4

Donut Man Vs Big Shaqus

Ricardo Valle Valle 1 Professor Guillory English 1301 18 September 2014 Donut man vs Big shaqtus When Michael Jordan was asked one day if he could fly, he responded “yeah… for a little while”. That is exactly what Blake Griffin did but for a little longer in his Kia Optima advertisement with the “I believe I can fly” theme as the background song. It was on one February night three…

Words 1044 - Pages 5

Vans Vs. Nike

Swoosh logo for thirty-five dollars. They met while Mr. Knight was teaching a class at Portland University. In the 1960’s when it came out, it was instantly…

Words 1614 - Pages 7

Essay on Best Team in the World

shared the stadium with their rival, Los Angeles Clippers. Until now, Lakers have got 70 trophies, and the last time they got is at 2012. The Los Angeles Lakers also got some legends that have played for them, for example, Jerry West (who is in the NBA logo), Wilt Chamberlain, and Kareem Abdul-Jabbar. Furthermore, the Lakers are the second most valuable NBA franchise according to Forbes, behind the New York Knicks, having an estimated value of $1 billion. In conclusion, Lakers are considered to be one…

Words 577 - Pages 3

Nike: Nike, Inc. Essay example

as the “Swoosh,” which was created by a graphic design student at Portland State University named Carolyn Davidson.” (Nike Inc.). In just five years Nike went from a multimillion dollar company to a multibillion dollar company. Their “Just Do It” logo has spread all over the world and caused the company to become a global powerhouse. Advertising was a giant factor in marketing Nike’s products. When Nike went viral, sales shot up instantly. Having a website allowed customers to view all angles…

Words 1091 - Pages 5

Mental Trickery And Pseudo-Scientific Claims Analysis

advertisements and become so gullible. Claim #1 Revlon Photo ready foundation: This Revlon commercial can be found on any channel on your television anytime of day. The commercial claims that if you use this foundation you will achieve that “pore-less, air-brushed look” that everyone wants in a foundation. To top it off Halle Berry stars in the commercial, and of course there isn't a flaw on her skin, and as she's says in the commercial “Your skin never looked so flawless” at that moment you believe that…

Words 1267 - Pages 6

Essay on Nike: The Sweatshop Debate

considered to be the quintessential global corporation. The company was founded in 1972 by Phil Knight, a former track star from the University of Oregon. Their company logo, “Just Do It”, has become one of the most recognizable marketing phrases throughout the world as well as their celebrity sponsors, which include Michael Jordan and Tiger Woods, are also some of the most recognizable athletes. In 2006, Nike employed an estimated 650,000 people in 600 different factories scattered throughout the…

Words 1016 - Pages 5

nike vs adidas Essay

VS 1 A COMPARITIVE ANALYSIS OF MARKETING STRATERGIES FOLLOWED BY NIKE AND ADIDAS TEAM MEMBERS ANUPAMA VENU CLAES JOTORP DEEPAK TUSHIR GUSTAV TENERZ SAIRAM KRISHNAN SANJAY SHARMA SUNANDA SURESH 09014 09126 09032 09128 09088 09090 09112 2 INDEX 1. INTRODUCTION 1.1. BRIEF ANALYSIS OF INDUSTRY 1.2. BRIEF DEFINITON OF INDUSTRY 1.2.1.TRENDS IN THE INDUSTRY 1.2.2.MARKET ANALYSIS 1.2.3.MAJOR PLAYERS AND MARKET SHARES 1.3. MAJOR FORCES SHAPING THE INDUSTRY 1.3…

Words 14172 - Pages 57

Essay on Nike Doing Business in Indonesia

Nike Doing Business in Indonesia Firm Profile Indonesia is a difficult entrant country environment for corporations to do business in which have constraints like: child labor, low wages, mandatory overtime, and education. Low wages are beneficial for Nike; on the same token the constraints like child labor, unfair work conditions, and mandatory overtime can harm the world renowned brands repetition. The media has painted negative picture of Nike, because productivity of shoes and other athletic…

Words 3228 - Pages 13

Adidas Brand Audit essat Essay

ADIDAS BRAND AUDIT Eleonora Popova Nertila Asani Reita Hackaj Tomas Krajcovic TABLE OF CONTENTS adidas Background .............................................................................................................. 2 Industry Background ............................................................................................................ 2 Consumer analysis............................................................................................................... 2 Brand…

Words 3752 - Pages 16