All thanks to NACC (National Collegiate Athletic Association) that organizes basketball games something called "March Madness" which they are televised on TV(NCAA), and their Ad reaches more 1.2 billion dollars while some of their athletes sleeping hungry (Lafayette). That is more than NFL itself. Which brings a question in mind? Why these students are not getting paid their due diligence? Well because according to the president of the NCAA Mark Emmert says, that they are getting a free education (Ganim). The free education that the president is talking about it's not even valid. A college athlete can live in hunger, have an inadequate education and all in the name "the …show more content…
But when one can see all of these numerous advertisements, one can only imagine the amount of money that the schools and the coaches make money out of it. The advertisement from March Madness almost accumulates to 1.2 billion (Lafayette), that it even more that NFL makes out of ads. Even the coaches get paid millions and millions of dollars (Berkowitz), while the bookstore person who is selling their shirts in the school bookstore is getting paid ten dollars an hour. The NCAA has signed with CBS a 10.8 billion, fourteen-year agreement, to broadcast their games on CBS and their subsidiaries like TBS, TNT, and truTV (NCAA). But keep in mind that The NCAA is a nonprofit that is tax exempt from any revenue they make. With a company that makes that much money you would they pay their student, they don’t. Even though March Madness brings in a lot of fun and pride to people all over the US, but one should also keep in mind that even the NCAA claims to be a nonprofit the numbers don’t add