Athletic Shoe and Nike Free Run Essay

Submitted By WWJoeD1
Words: 658
Pages: 3
Open Document
Joe Cawley
MKT 111 KC
9-12-13

I like to run and exercise in my free time. Recently I purchased a new pair of running shoes to improve my workouts. My previous shoes became worn out and started to hurt my feet. The sneakers I purchased were the Nike Free Run 5.0’s. They were expensive listed at 89.99$ but in mind well worth the purchase. Nike is a very strong company and their advertising does not slack a bit. They started in Oregon as a little running shoe company out of the back of Bill Bowerman’s Car. It has now transferred into the leading competitor in the sporting good world. It’s a great brand and has been a staple in the sports world for over 30 years. Almost every sport event I watch whether it is football or baseball you always see an athlete endorsing their clothes or a commercial promoting the company. That is one reason why I made this purchase. I knew I was going to get something count on, be comfortable in and still get my work out done. My two brothers and father also have pairs of Nike Free Runs and they love them. “I have never felt so comfortable in a pair of shoes,” said my dad. I decided I was going to purchase them in store for a number or reasons. One being, that I was so excited for them that I just had to go out and get them. Dick’s Sporting Goods was located 15 minutes from my house the convenience was there. I don’t mind ordering offline, but I enjoy walking into a store and coming out with something tangible. I did some online research though and found that I would be paying the same price or even more with shipping online. I checked on eBay to see if I could find anything more reasonable, but most came to or right around 90$. Also the last time I ordered a pair of sneakers from an online company it took over two weeks for my purchase to arrive. I had bought a new pair of shoes for a vacation I was going on but they didn’t arrive in time. I ended up walking miles and miles around Disney World with a bad pair because of the bad online service. Also in my research I found that the Free Run’s really work the foot and leg muscles a lot more then your average sneaker. The sole of the shoe consist of 14 rubber panels going across.
Show More

Related Documents: Athletic Shoe and Nike Free Run Essay

Nike Marketing Plan Essay

Marketing Plan Stage 2 Nike: Executive Summary: - Bill Bowerman and Phillip Knight found the company as Blue Ribbon Sports in 1964 - Changed the name to Nike in 1978 - Nike Headquarter is located in Beaverton Oregon - Global marketer of footwear, apparel, equipment and accessory products - Offers footwear and products to sports such as tennis,golf, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking, outdoor activities and other athletic and recreational…

Words 1746 - Pages 7

Reebok Marketing Plan Essay

enhance athletic ability. Upon formation of the company, Reebok has been dedicated to making athletes faster. Since then, Reebok has evolved into the world’s second largest maker of athletic apparel and is a leader in the shoe industry. Now Reebok will pave the way with its answer to the latest craze in…

Words 11291 - Pages 46

Vans Vs. Nike

Vans vs. Nike Before Vans, there was Nike. Nike was founded in 1964. It was founded by Bill Bowerman and Phil Knight. They came up with the idea because Mr. Knight was a mid-distance runner, looking for better shoes; Mr. Bowerman was a man interested in making a living without having to give up his love for athletics. Shortly after, in 1964, it was founded under the name of Blue Ribbon Sports. It also was a distributor for the Japanese shoemaker, Onitsuka Tiger. They got the name Nike from the Greek…

Words 1614 - Pages 7

Final Project Integration Essay

+ 1 What is Saucony? Saucony, Inc., a subsidiary of Collective Brands, Inc., is a leading global supplier of performance athletic footwear and apparel with its widely recognized brands Saucony and Saucony Originals. Brief History and Market Position (profile) Saucony Inc. (under the corporate umbrella of Hyde Athletic Industries, Inc. until 1998 when Hyde reorganized and took the Saucony name), is known primarily as a designer, manufacturer, and marketer of high performance running…

Words 2425 - Pages 10

Essay about Nike Company Analysis

Unit 6 Assignment 2 Nike, Incorporated Company Analysis Michael G. Castro Capella University MBA6008 – Global Economic Environment Professor Hadsell February 15, 2013 Introduction Being the world’s leading innovator in athletic footwear, apparel, equipment and accessories, Nike holds to their mission to bring inspiration and innovation to every athlete in the world (Bowerman, 2011). Not only does Nike design, develop, and sell a slew of products and services to help athletes, they…

Words 2944 - Pages 12

Essay on Evolved to Endure

who believed we evolved to run, even stated "There's something really weird about us humans; we're not only really good at endurance running, we're really good at it for a remarkably long time. We're a machine built to run--a machine that never wears out". (p.220) Running today has became a way to compete or just to maintain a healthy weight, when really it used to be a way of life. The Tarahumara are an elite running culture that portrays that way of life. People would run not only to travel, but to…

Words 1337 - Pages 6

Nike, Inc. Business Strategy Analysis Essay

DUTA WACANA CHRISTIAN UNIVERSITY | NIKE, Inc. Business Strategy Analysis | Issues in Strategic Information Management | BIS301 | Elia Sagita Wijaya E1000235 | Table of Contents I. Executive Summary 2 II. Background and Assumptions 2 III. Mission Statement, Goals and Objectives 2 IV. Remote Environment 3 A. Economic Factors 3 B. Social Factors 3 C. Political and Legal Factors 4 V. Porter’s Five Forces 4 A. Bargaining Power of Suppliers 4 B. Bargaining…

Words 3620 - Pages 15

Essay about Market Mix

Comparison and Review 7 Footwear Selection 7 Try Before You Buy 8 Ongoing Database 8 Price 8 Place 9 Promotion 10 Conclusion 11 References 13 Executive Summary The Running Company is a boutique sports shoe company that is a differentiator in the athletic footwear market. Rather than look to volume sales, discounting and brand promotion as the larger chain stores do the Running Company promotes customer service and experience as its value proposition to customers and express…

Words 2994 - Pages 12

Essay on Crocs Marketing Plan

2011 CROCS STAYING AHEAD OF THE COMPETITION Marketing Plan University of Applied Sciences – Amsterdam 2011 Page 1 of 50 CROCS STAYING AHEAD OF THE COMPETITION 1. Executive summary Born in Boulder, Colorado as a simple, comfortable boat shoe, today Crocs footwear can be found across the globe. With distinct collections, Crocs offers colorful, lightweight comfort that lasts long and can be worn during all seasons in a year. All Crocs shoes are uniquely designed and manufactured using the…

Words 15017 - Pages 61

Curse of the black cat Essay

spot!!!” Amber shouted angrily. She finally found a spot, far away from the school. However, she was still very determined to make it to class on time. Being one of the fastest runners on the school’s track team, she took advantage of her God given athletic ability, grabbed her backpack and sprinted for the door. She turned the corner and as soon as she grabbed Mrs. Horn’s, her first period teacher’s, classroom door knob, the tardy bell yelled throughout the halls, announcing Amber’s failure to make…

Words 2463 - Pages 10