Case Study Chipotle

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1. Chipotle should expand into the full service restaurant segment. Currently, Chipotle and Qdoba only competes in the fast casual segment while Taco Bell competes in both the quick service and fast casual restaurant segment. With neither competitor in the full service restaurant segment, Chipotle has a clear pathway to competing in the full service segment with Mexican food with little competition. In addition, with little competition, the full service restraint segment would allow Chipotle to maintain quality and prices at its fast casual restaurants because full service restaurants will have different dining expectations like higher prices, quality, and the dining experience.
2. Chipotle should franchise their company to expand the amount
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