Next, it was time
Summary The article The Science of Desire presents ethnography and its proponents play an important role in modern business world. Author Ante began with an example, the satellite-radio war, to show how ethnography worked in business. In satellite-radio war, Sirius Satellite Ratio made a team of social scientists, designers, and ethnographers. Through studying customers’ habit of listening to music, watching TV and reading magazines, the team concluded several facts that can defeat competitors…
Words 2063 - Pages 9
The paper, Body Ritual among the Nacirema, introduces the readers to a tribe of people living in North America who progress through their lives doing daily activities and rituals that may initially seem irregular to the reader. This paper is written by Professor Linton, an anthropologist – the anthropologist who studied the Nacirema. His work identifies key parts of their history and culture – Such as the fact that their founder was a man named Notgnihsaw – as well as their habitat and way of life…
Words 544 - Pages 3
the study of humankind as biological organisms, cultural beings, past civilizations, and present societies. Anthropology is also broken into 4 different subfields, such as: Physical or Biological Anthropology, Archeology, Cultural Anthropology ((Ethnography) and Linguistic Anthropology. Physical or Biological Anthropology is the study of human evolution and human variation. Not only do they study human, but also a category called near-humans, which includes: monkeys, apes, fossil ancestors and other…
Words 770 - Pages 4
• Social desirability/ willingness to “stand out” ---> need to adjust data; disagreement may be seen as impolite - unwilling to criticize products • Low levels of literacy - prevent use of written material • Differences in values and attitudes Example of a survey – The Durex “Sexual Wellbeing” Survey • Would cultural factors hamper data collection? 7 Research problem formulation • Start with a precise definition of the research problem • The foundation of a good market research study • Difficulties…
Words 2297 - Pages 10
Englishmen, and the Errant Anthropologist Reflection In his book Mad Dogs, English, and the Errant Anthropologist, Raybeck discusses his observations as he immerses himself in Wakaf Bharu, a city in the state of Kelantan, Malaysia. Throughout the ethnography, he discusses the various differences that he observes with the Kelantanese culture and the American culture, while using his prior knowledge to explain the observations he takes note of. By using these observations, Raybeck proceeds to answer different…
Words 1993 - Pages 8
is associated with culture. * Culture theories: focus on technology and economics (ex. Cultural materialism, cultural ecology, cultural evolution. Focus on ideas (ex. Structuralism, symbolic anthropology, structural anthropology) * Ethnography- a report on…
Words 3723 - Pages 15
databases for relevant information-uses massively parallel processing (MPP) and symmetric multiprocessing (SMP) | Interface Systems | The dialog system in the interface permits managers to explore the databases, using the system models to predict reports that are relevant | Text Mining | Can use for written things rather than numbers | Chapter 3 Program Strategy | Specifies the types of studies to be conducted and their purposes | Project Study | Deals with how a study should be conducted…
Words 1118 - Pages 5
My presentation on students’ positions while studying for a test or working on homework was inspired by Fatimah Tobing Rony’s theory in her essay, The Third Eye on what filmmakers caught on film as basic evidence determining what the culture of African Americans, or “Savages” as they were called to people of color. Rony despised said filmmakers who were determined to film the lives of African Americans and their day-to-day routines only using their cameras as evidence of what they have filmed. What…
Words 2290 - Pages 10
the result. Qualitative research is regarded as an umbrella term which cover an array of interpretative technique that attempts to describe, translate and event occurring in the social world (AL-Busaidi, 2005; Van Manen, 1990). This study is an example of qualitative research which address some key features. I will be discussing the three features and underlying principle that can be found in this research study. The first feature of qualitative research is the depth of perspective. The authors…
Words 1836 - Pages 8
Question 3 Compare and contrast the types of research methods used in scholarly studies on your proposed (or School-approved) dissertation topic. Synthesize your findings and propose a best-fit method for your dissertation research. Within the context of such a study, identify and analyze the issues associated with each of the following: ethics, sampling, validity, reliability, and bias. Research Methods Research methods are the strategies used to study something or phenomenon…
Words 4466 - Pages 18