Gatorade the Gatorade Essay

Submitted By jrich2100
Words: 565
Pages: 3
Open Document
Jason Johnson Market Research
October 21, 2014 Pace University Assignment 3 Gatorade
The Gatorade Company, Inc. manufactures and distributes nutritional sports drinks and products for athletes. It offers sports nutrition products, energy bars, and nutrition shakes. Its sports drinks are used as official drinks by various professional and amateur athletes, sports teams, leagues, and events around the world. Gatorade became popular because its sports drinks’ delivers carbohydrates for sustained energy and replaces the fluids and electrolytes that are lost through heavy sweating. The company was founded in 1965 and is based in Chicago, Illinois. The
Gatorade Company, Inc. operates as a subsidiary of Pepsico, Inc. Sports Drink Market
According to research that Packaged Facts published in its June 2013 article, the sports drink market is valued at $6.9 billion dollars. Gatorade is No. 86 on Forbes list of the world's most powerful brands, worth $4.8 billion. It also commands 46% of the sports drink market, according to Euromonitor International data. Demographic Active Male and Female Athletes
The target market is active male and female athletes between the ages of 18­24. According to
Gatorade, their core message is that they are the main sports drink that replenishes the vital fluids that are lost during intense physical exercise and help you perform your best. The drink was designed for athletes and their needs during rigorous activities. Product Line
Gatorade evolved from sports drink to sports performance innovation company.
Gatorade created the G Series, which is a new line of sports performance products that provide the fluid, fuel, and nutrients athletes need before, during, and after a workout, practice or competition. Some of these products include Prime Energy Chews, Original Sports Drink, Thirst
Quench Powder, Whey Protein Bar, and a Protein Shake. Competition
Gatorade’s main competition are Powerade, Vitamin Water, Sobe, Red Bull, and Monster.

Gatorade’s New Product
Gatorade has decided to expand its G Series in a new category and create yogurt. The new yogurt will be called G Fuel. G Fuel will consist of 25 grams of protein to be eaten as a snack or before or after your workout. Yogurt contains ample protein and carbohydrates and is a low­fat food, according to
Show More

Related Documents: Gatorade the Gatorade Essay

Gatorade: Gatorade and Gatorade Swot Analysis Essay

Teddy Richardson APSM 2310 11/16/13 Gatorade SWOT Analysis: “First in Thirst” Gatorade was first introduced to the sports world in 1965. What started simply as a concoction that would be used to help stimulate the performance and health of football players from the University of Florida, has evolved into a global brand that is now worth billions of dollars to this day. Gatorade has dominated the sports world for years, whether it be in the college or in the professional ranks, all the while…

Words 1291 - Pages 6

Gatorade Essay

Gatorade Carlos Severe, Hugo Alvarez, Samuel Morisset, Jean Guignard From 1965 to 1985  Gatorade was developed in 1965 by a team of scientists at the University of Florida  The name of Gatorade is a reference to the Gators, the University of Florida football team  The goal of those scientists was to help the Florida players improve their performance in sweltering heat and stay hydrated  The original version of the beverage was a mixture of water, sodium, phosphate, and then lemon juice From…

Words 771 - Pages 4

Gatorade Commercial Essay

commercials on television that left them in awe thinking that the company did a really great job and the Kevin Durant and Dwyane Wade Gatorade commercial is a great example of a commercial done right. Through telling a story with a captivating twist, Gatorade effectively promotes their product even without the use of words. From the list of artifacts, the Gatorade commercial definitely spoke to me the most. Through the channel of television, the commercial tells a story about more than just basketball;…

Words 1178 - Pages 5

Gatorade Ad Review

1. This product I chose is Gatorade. The marketer makes this relevant to me because their ads show the benefits of drinking Gatorade. I play golf and jog quite frequently and Gatorade helps keep me hydrated. Their ads use professional athletes to promote Gatorade and they give the impression that if this helps them be as successful as they are, then you can be like that too, if you drink Gatorade. 2. The ad that I chose is the "Animoji Yourself" ad for iPhoneX. In the ad, they play "All Night"…

Words 318 - Pages 2

Dr. Robert Cade's Gatorade

Gatorade is a popular sports drink that was invented in 1965 by Dr. Robert Cade, who is one of the most appreciated sports icons of all time. According to lemolson.mit.edu, Robert was born on September 26, 1927 in San Antonio, Texas, and died on November 27, 2007 in Greensville, FL. Robert went to the University of Florida, and took medical classes, Robert was a nephrologist. Robert was also a talented teacher and violinist, and he would play the violin for sick patients. Robert did invent Gatorade…

Words 429 - Pages 2

Gatorade Target Audience

Limited Target Market: With “Win from within” Campaign, Gatorade only targets a set of audience. The company is doing more to promote the drink to teenagers. The advertisement shows young teenagers getting motivation from their favourite athletes and the drink they consume to perform better. Doing so, Gatorade is limiting the number of consumers it can connect to. Lack of focus on Health benefits: The advertisement campaign is all about motivating young athletes to never give up and do little to…

Words 138 - Pages 1

Philosophy: Need and Gatorade Essay

products with great commercials, and or advertisements, but the one that really caught mine and the rest of the worlds attention was Gatorade. I believe Gatorade has the best advertisements. They have amazing athletes who promote and who show that Gatorade improves your skills and endurance. Gatorade makes you believe that the drink will push you to your limits. Gatorade has three different series of drinks, and a surplus of flavors. The first series is all about you reaching your prime or your best…

Words 331 - Pages 2

How To Write A Gatorade Argumentative Essay

Patel Professor Harris Composition I 30 October 2015 Argument Essay (intro) Gatorade has been become a drink that all athletes enjoy to drink. Although, you always have that one person who disagrees with everything. Some believe that water is the best thing in the world for everyone and they aren’t wrong, but water isn’t the best for people all the time. Water is a great way for us athletes to hydrate ourselves, but Gatorade will be right there next to us to help make the winning point when water isn’t…

Words 1685 - Pages 7

Essay Pepsico and Gatorade Expanded Pepsico

Tropicana, the return on invested capital was about 16%, a marked improvement from PepsiCo’s average in the past three years. 2. Mergers with The Quaker Oats Company (2001) The nation’s number one choice for a nutritious, hot breakfast cereal, Gatorade Expanded PepsiCo’s broker-warehouse distribution capability by adding large an efficient warehouse system which also took Tropicana products into many more stores at a lower cost. 3. Acquired The Pepsi Bottling Group Inc., and PepsiAmericas Inc…

Words 340 - Pages 2

Compare And Contrast Power Aide Vs Gatorade

Power Aide and Gatorade, probably two of the more poopular energy drinks on the market, but are they also two of the most unhealthy? Both drinks used my athletes everywhere are considered by many to be a better alternative to water, but at what cost? Gatorade a Pepsi product, was brought up in 1965 due to the fact that athletes everywhere where severally dehydrated. Scientist wanted to create a drink that would replenish an athletes body and mind. Powerade, created in 1988, manufactured by Coca-Cola…

Words 275 - Pages 2