Fink and Marr (2005) state that company must recognize potential threats and opportunities early enough in order to create relevant strategies to remain competitive in the market. Therefore it is important to understand the future trends in relation to social needs and technological factors.
Even though the automotive industry in Australia is one of the biggest industries employing more than …....... workers, the Holden should have understood the importance of making profit through deeper consideration of production of suitable cars used mostly by people (demographic factors) living in Australia which started to be expected as smaller, greener and more economical instead of relying too much on the support from the government through New Car Plan for a Greener Future with funds of $215 million with the vision of designing Holden's new generation of the cars. And of course this has not been