Ketchup

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Introduction

For my commodity analysis chain I chose to research the production of Heinz ketchup. The Heinz Company began in 1869 as a condiment and pickle manufacturer and quickly grew to an internationally known company. Now Heinz is known worldwide for its sale of condiments—especially ketchup—, which in North America accounts for over fifty percent of the ketchup market (H.J. Heinz Company). I picked this commodity because I have consumed it for so long, but knew nothing about it besides its famous logo. After researching this product, I was surprised to learn that the ketchup I consume here in Boston is produced completely in North America. The process begins at the Heinz-contracted farms in California, then to neighboring processing …show more content…
For this commodity chain analysis I will only focus on the path of the tomatoes from seed to stomach, because the final product consists mostly of tomatoes. Also, there is not enough information available to trace the other ingredients from production to consumption.
The tomatoes used for Heinz Ketchup are grown worldwide. But for the ketchup that I consume the tomatoes are grown by private farmers in San Joaquin and the Sacramento Valleys in California. The process begins with the special “Heinzseed”. This seed is an all-natural hybrid tomato variety created by the “HienzSeed” seed company. For California farms, the seeds come from the California Dealer (HeinzSeed Contacts). After the harvest, trucks transport the tomatoes to nearby inspection stations and then to processing facilities (Processing Tomato Production In California). There, the tomatoes are mashed and processed into a tomato paste in order to maintain freshness throughout transportation. Once processed, the Heinz ketchup that I consume, in the Boston University Dinning Halls, travels to Heinz’s largest production plant in Fremont, Ohio. In this plant the paste is mixed into Heinz’s secret recipe—which mostly consists of the tomato concentrate (paste) and sugar/corn syrup. The ketchup then is bottled and packaged in the Ohio plant and readied for transportation by truck to its final destination (Sustainability-Supply
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