-Meet specific customer needs and to fill gaps in the assortment.
-“Only in Macys”
***Men’s, women's and children's apparel and accessories, cosmetics, home furnishings and other consumer goods.
!
wear-to-work clothes, sportswear, intimates (underwear), jewelry, shoes, and accessories, tailored clothing
Ready-to-Wear: go-to brand for women - can easily wear from work to evening. From the perfect pants to modern separates designed with a clean, feminine sensibility and refined fit, the women’s line includes
Men’s: For the professional, Alfani emphasizes fabric, detail and performance. Alfani Red label offers the same quality expected of Alfani with a slimmer, sleeker fit. Alfani Spectrum provides an even slimmerfitting dress shirt in a wide array of colors. !
denim and separates (tops and bottoms) young, fashion-forward line for both juniors and young men that is fresh. Inspired by classic rock vintage-reminiscent colors and prints, along with everyday denim and seasonal trends !
women's and men's clothing and bedding, jewelry
- young, style-savvy, hip, customer who wants fashion-forward designs, Bar III offers versatile and distinctive collections. With a contemporary aesthetic !
Cookware
-high-performance line with an old-world feel, Belgique Stainless Steel high quality cooking. Belgique
Hard Anodized features a non-stick interior ideal for low-fat cooking, a clean, modern aesthetic, and durable easy-care exterior. !
women's ready-to-wear, sportswar, intimate apparel, accessories, jewelry, home goods/textiles
Ready to wear -modern take on classic American style, fresh color, details, and traditional yet updated silhouettes Home collections bedroom and bathroom that are refreshingly modern, but still rooted in classic
American décor.
!
business casual menswear, weekend wear sportswear, tailored clothing, furnishings, shoes, and accessories modern but powerful look
!
Tweens / Kids – size 2 to 20
Urban, edgy, cool, high-energy color palette !
Newborns, Infants – clothing sets, mix and match, accessories, occasion dressing
-fine fabric and traditional detail, classic line
Target market: new parents or gifting - First Impressions Satin Hanger consists solely of matching sets
First Impressions Play fun, colorful, on-trend, casual
!
handbags, small leather goods, silver jewelry, shoes
-quality, fine materials and classic designs, luxury
! Home – bedding, mattresses, bath, fine bone china, tabletop, easy care product line with mix and match
World class hotel - home with high-thread-count sheets, luxurious fabrics, and clean, modern design. Hotel
Collection Finest, the top-tier line, elegance sophisticated, rich embellishments, and exquisite details.
!
Activewear, sportswear versatile, mix-and-match, fashion-forward style, performance and comfort, stretch, sweat and relax.
!
fashion-forward modern clothing for women and men – accessories, handbags, bedding, bath, denim runway-inspired fashion -