Macy's Research Paper

Words: 254
Pages: 2

Macy’s is a major American department store chain. Rowland H. Macy founded the company in 1858. Every year since 1924, the company holds a popular parade for Thanksgiving Day in New York City. In 1947, it was first televised nationally. The store relied on extensive advertising and its reputation for value, prospering after the American Civil War. Macy got a tattoo of a red star, which became the company’s trademark. In 1896, the store was moved to its present location and was purchased or built branch stores around the United States after Nathan and Isidor Straus purchased part interest and later had full control over the company. It was originally called R.H. Macy and Company, Inc. The company became one of the first retailers to place stores