Marketing Essay

Submitted By Jadia1
Words: 1042
Pages: 5
Open Document
-------------------------------------------------
The Monsanto Company
The Monsanto Company being a giant multinational holds a distinctive advantage over its competitors. Being a global leader in producing genetically modified seeds, Monsanto also excels in Biotechnology with its sales accounting to approx $9 billion. Monsanto’s key motive is to introduce the genetically modified seeds that increase the crop yield within the agricultural sectors of the world. This helps the agronomists globally to maximise their produce and income. Another effort from the company was in the 1970’s when it captured a massive legal snare. Monsanto invented a chemical named, ‘Agent Orange’ which was used to clear the Vietnamese forest during the Vietnam combat. Whereas today more than 80% of the total production of genetically modified seeds in the world are produced and sold by the Monsanto Company and it has more than three fourth of share market value on other crops. Since Monsanto enjoys a monopolistic competition in the market and due to its wide range of global networks it certainly has a competitive advantage in the industry.
In spite of all the success and development Monsanto has also been accused by many criticisms from the government, agronomists and legal department. The company was accused of disturbing the food supply chain and damaging the natural biodiversity. Similarly in the beginning of the 21st century it was disclosed that the company’s operations are responsible for environmental degradation to a large extent. For many years the company discharged noxious swills in Alabama and disposed the Polychlorinated-Biphenyls (PCB’s) in the dump yard. Apart from these concerns Monsanto also deals with difficulties in organisational conduct. Companies often come across significant uncertainty and planning and also the employees struggling for better functioning principles. This may also force them to indulge in violating and unethical operations. For Example, the senior manager from the Monsanto Company bribed the Indonesian officials for fake invoice showing the farmer’s and the activists’ violation against Monsanto. This affects the company’s image and may also cause many legal issues for the organisation. This may ultimately also affect the company’s future existence.
As a CEO of The Monsanto Company, I would essentially appoint a number of stakeholders in regards to deal with the problems with the organisational conduct. Almost every firm in the industry faces problems but particularly in the case of Monsanto, Bribery Issues and Patent Issues have ultimately affected the company by creating social, legal and goodwill related difficulties. Monsanto struggled with many bribery issues for which the company was penalised with a large amount of money. It was in early 21st century when a senior official of the company got involved in bribing the Indonesian Ministry of Environment to garble a record that showed the refusal of acceptance of the genetically modified seeds in Indonesia by the local activists and agronomists. Being a Chief Executive officer of the organisation, I would introduce a centralised investigation through the matter and take necessary action. It is an obligation of a multinational firm to abide with the rules and regulations of the country. Henceforth, taking full responsibility I would work with the high authorities like the US department of Justice to solve the matter.
In regards with the Patent Issues Monsanto also faces difficulties in maintaining its patent rights as the farmers using Monsanto seeds generally use their saved seeds from the earlier plants for use in the future time. This ultimately affects the company’s profits as the sales decline. Therefore, Monsanto intend to patent its products though it is difficult to charter seeds. This Concept of patenting seeds is unlike for the agro workers as they had always been saving seeds from their previous produce but in this case since the Monsanto seeds
Show More

Related Documents: Marketing Essay

Marketing: Marketing and International Marketing Essay

Zack Musser Period 1 1/16/2012 International Marketing Essay When first starting this project, I learned about the European Brand Institute, the exclusive partner of the European Brand Institute Review which has two decades of proven experience in the field of trademark and IP valuation. By reviewing the E Brand website, I learned much about brands that I did not know before. I learned that valuable brands contribute not only to the value of companies, but also to the prosperity of national…

Words 759 - Pages 4

Marketing and Marketing Viral Marketing Essay

1. Introduction Introduction to Marketing Prof. Ting Zhu Today  Definition of Marketing  Course Content  Objectives and Grading Criteria What is Marketing? Is it Better? Checker shadow illusion http://en.wikipedia.org/wiki/Checker_shadow_illusion $80 Haircut Beavis, I spent over $1000 on this suit, and I only wear it once a month $80 is a lot to spend on a haircut, Butt-head A Coffee Cup or An Empty Cup Cash or Pen  Group 1 choose between  $6  An elegant…

Words 846 - Pages 4

Marketing: Marketing and Customer Value Essay

It is agreed by many scholars that the concept of marketing was originally brought up around the time when industrial revolution took place. (Elvy, 1991; Evans & Berman, 1994) However, the definitions of marketing varied from time to time. ) People still get confused by the term “marketing” nowadays thinking it is only about advertising and selling the product, however it is actually a broad term that involves not only advertisement but also many other activities for instance, market research, media…

Words 697 - Pages 3

Marketing Essay

MKT1111 Principles of Marketing Module Handbook Academic Year 2012/2013 Module Leader: Dr. Olga Mourouti Student Name: | | OR Student Number: | | Seminar Class Details: | Name of Seminar Tutor: | Day: | Time: | Room: | Principles of Marketing 1. WELCOME 2 2. CONTACT DETAILS 2 3. AIMS OF THE MODULE 3 4. LEARNING OUTCOMES 3 4.1 Knowledge 3 4.2 Skills…

Words 8299 - Pages 34

Marketing: Marketing and International Business Essay

REFLECTIVE ESSAY: I chose BA in international Business because of the growing globalisation of companies. Business is now a truly international opportunity and choosing to study at Middlesex University placed me in an advantageous position for my career choice. My Father was also an inspiration. Watching him return from overseas with new stock, discussing margins, costs and exchange rates opened my eyes to what business is and the key aspects involved with doing it. My future plan is to take on…

Words 1029 - Pages 5

Marketing: Marketing and Societal Marketing Orientation Essay

Marketing has everything to do with the innovation, production, communication, delivering. Marketing deals with four philosophies, production, sales, marketing, and societal marketing orientation. These orientations help determine the direction a company or business follows. Production Orientation focuses on its ideas, what it is capable of providing or manufacturing for the society. Sales Orientation focuses on its high sales and high profits, and the technique to sale it to the customers. Marketing…

Words 319 - Pages 2

Marketing: Marketing and socially Responsive Marketing Essay

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating…

Words 448 - Pages 2

Review: Marketing and Marketing Behavioral Lab Essay

MARKETING 301: PRINCIPLES OF MARKETING Instructor: Howard Marmorstein Kosar/Epstein Faculty Office Wing, Office: KE-504 Phone Office: 305.284.1776 E-mail: hmarmors@exchange.sba.miami.edu Section N: Tuesday and Thursday 8:00-9:15 SB 502 Section S: Tuesday and Thursday 3:30-4:45 SB 402 Office hours: Tuesday and Thursday 4:30-7:00pm, or by appointment. Please feel free to ask questions anytime. Email is the quickest way to contact me. REQUIRED MATERIAL The text for the course…

Words 3979 - Pages 16

Essay Marketing Mix

University Of Phoenix Marketing Mix “Marketing Mix” is a role that has several reasoning for growth, survival within an organization. There are many difference evaluated mix with in these elements. The marketer achieving their expectations as they target the consumer.(Market Watch: Food 2009) Merchandise(Product) Community(Place) Premium(Price) Upgrade(Promotion) Product the totality of goods or services that a company makes available; output: a decrease in product…

Words 1255 - Pages 6

Marketing Essay

Another issue that could be addressed is how much money should be budgeted for operating expenses. If again sales projections are low, you don’t want to sink too much money into a project that has the potential to fail. Advertising and marketing expenses are subject to change if the market potential is not where the marketer would like for it to be. Decisions that should be made would pertain to sinking money into a project to advertise it to a market that is not interested in what the business…

Words 970 - Pages 4