Massage Therapy Research Paper

Massage Schools could do a better job preparing students for the Massage Therapy Industry. Yes More People are Choosing Massage Therapy! There is an explosion in the number of licensed professional massage therapists. The average cost of a massage has dropped drastically over the last 5 to 10 years.

People with money really want to spend it! Yes there is a balance point. Social Media has driven down the price of a Spa service. An increase in immigration has increased the number of low priced reflexology establishments opening up all over the US and Western Europe. As well as the number of Asian Spas that offer more than a professional massage. Supply and Demand drives pricing. Supply and Demand where is the tipping point? How can …show more content…
Do I want a job as a massage therapist, a career as a massage therapist or a business in the massage therapy industry that keeps up with the latest trends and provides clients with therapy solutions?

If your answer is job than Massage Envy or Hand and Stone, which are massage therapy & Spa services chains, may be the best option for you. As educators we believe that they can be a great place to start out after graduation. If you want a career than you may be looking for a high end Medical office, Chiropractor's office, Medical Spa, Resort Spa or Salon & Spa.

If your answer is a business in the massage therapy industry than you will need to spend some time strategizing and planning. Massage is a service industry. One of the biggest decisions you will make while creating a business plan is which end of the massage industry spectrum you will want to align yourself with. The medical industry end of the spectrum or the beauty industry end of the spectrum.

Today we also have the mid ground with Medical Spas and the Health and Fitness industry. You may also decide that you want to cater to the massage chair client. They can be a little different in their likes than those who prefer a table

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