The results states that “Three quarters of girls and young women aged 11 to 21 said sexism affects most areas of their lives, with many subject to sexual taunting or being at the receiving end of sexist jokes at school, while nine in 10 think women are judged more for their looks than their ability”. The UK girls feel that they are under “inequitable pressure” to maintain a limited amount of beauty. The chief executive of Girlguides, Julie Bentley described body image as being “distressing that our children and girls are feeling a pressure on their physical appearance so young in their lives”. She also feels that children should be “enjoying their childhood and not worrying about what they look like”. Bentley points out that as a child, being on a diet has never even crossed her