The term of information system and information technology are often used interchangeably that showed information technology is a subset of information systems. Not only that, the information systems involved people, processes, machines and development of information technology like telecommunication which has surged the advancement in information systems. One of the organizations which have the advancement of information system and information technology is Groupon. It has proved that the advancement of information system and information technology help in upholding their business competitiveness and effectiveness.
Information Technology
i. Mobile Platform
In the mobile platform, Groupon introduced a mobile application for their organization as it will be a manifesto for users to purchase their goods or needs easily. Not only that, users have a direct access to the mobile application which they are free to make, view, share and modify their restaurant reservation. On 2012, Groupon purchased an organization, Kima Labs which makes mobile barcode reading application and mobile ordering service (Lunden, 2012). Taking over Kima Labs help Groupon in advancing their information technology by improving and advancing the mobile application to be more user-friendly to the users. …show more content…
On the other hand, Cloud computing have been used by Groupon to measure their business performances and achievements. Moreover, Cloud computing have enabled IT administrators from Groupon to be more skillful in managing and boosting the work out utilizations. Groupon uses cloud ever since 2008 to keep their site powered and deals flowing which had lead Groupon to its succeed and growth by ensuring to remain pace with its businesses (Warren, 2011). Some of the tools like salesforce.com and Amazon have been utilized completely to keep the best and affordable deal flow for all the