Premium Jeans Essay

Words: 1097
Pages: 5
Open Document
PrSummary:
This case study talks about the slowdown in the premium jeans market. The first slowdown was in 2007, after that time premium jeans never the same. Between 2008 and 2010 the premium denim prices fell 10-15 percent over this time period. There were different tactics these premium denim designers including 7 for mankind, True Religion, Diesel, Joe Jeans and Levi Strauss tried to attempt to maintain their positions. Some did this by lowering the price of jeans, creating lower priced jeans (i.e. recession collection and jeggings), creating more brands and stores. This case study also talked about the major effects that things like economic issues (i.e. the recession) and rising cotton prices (due to low stockpiles, heavy rains and …show more content…
Another advantage they had that was sustainable was the fact that they had established 100 company owned stores in the U.S. True Religion’s competitors.

Threat | Threat Level | Comments | Rivalry | moderate | I think the rivalry threat is moderate because it’s great number of rivals that also have strategies but at the same True Religion has a sustainable competitive advantage | Entry | low | Entry threat is low because there was a lot of brand jeans that came out around the same time as True Religion but the numbers didn’t compare to how True Religion’s was when it first came out. A lot of jeans struggle to get in the premium jeans industry, for example Lucky Brand. | Suppliers | High | Suppliers threat is high because mostly where the premium jeans industry get there jeans from are having difficulties that effect the distribution of jeans for example flooding in China and also the rise of cotton prices | Buyers | low | There is no problems or implications with the buyer | Substitutes | high | There are plenty of substitutes for True Religion like Diesel, 7 for mankind etc |

Resource/Capability | | Valuable | Rare | Costly to imitate | Organized to leverage Assets | Use of U.S. suppliers | Yes- home superiority | No- Used by other premium labels | Very costly to imitate – can be cheaper overseas | Encourages higher sales from foreign and home markets |
Show More

Related Documents: Premium Jeans Essay

Press Release Essay

True Religion Overview True Religion Brand Jeans Company was established in 2002, by designer Jeffrey Lubell. This brand is inspired by the American heritage, with good quality, and vintage appeal. Jeffery Lubell is CEO of True Religion Brand Jeans Company, and the subsidiary GURU Denim Company. Lubell’s main goal is to create a premium high quality denim, for both men and women. True Religion jeans starting price, spans from $174-$363. His brand demonstrates a Malibu-bohemian-hippie…

Words 1100 - Pages 5

True Religion Research Paper

True Religion Jeans A good pair of jeans feels like they have been worn for years before you buy them. They are quality that can stand the test of time. It is an emotional connection to comfort, feelings, and style. True Religion a premium jean company was founded in 2002 by Jeff Lubell, and had become one of the largest premium denim brands in the United States by 2012. Their brand was started with five styles of women’s jeans available in five washes with the corporate logo featuring a smiling…

Words 1169 - Pages 5

Marketing and Levi Strauss Essay

their plan so that they can clarify and improve their product quality for satisfying more customers and pass any quality test. Also, Levi Strauss can use information uprising brand like Armani or Yves St Lauren which are being tagged as “coolest jeans” within the market. Later on, Levi Strauss can put them into their own product range so that the customers could realise that Levi’s lines are also cool. Finally, Levi Strauss can use cost calculation which they could save by closing down four European…

Words 1122 - Pages 5

Case Study Wk4 Essay

The Global Blue Jeans Market The global blue jeans market is a complex market attracting customers through products that offer better fit, superior style, durable quality, and most of the times an affordable or reasonable price tag. Moreover, the implication of lifestyle factors and fashion trends along with celebrity spokespeople in the marketing strategies of blue jeans prove to be a success every time and contribute significantly to market growth. Top Players The blue jeans market is a very…

Words 791 - Pages 4

Selfridges Essay

boasted the world’s largest shoe department at 35,000 sq. ft. Harrods has now stolen this record with its 42,000 sq. ft. footwear department. Brands: A large range of brands from the broad mass market – a pair of Levi’s jeans costs £70, through to premium and luxury – a Balmain pair of jeans lists at £1,350. Selfridges has its own-brands, which are limited to food and homewares. The only own-brand fashion offerings are tied in to seasonal campaigns. Pricing: Selfridges operates at the upper end of the…

Words 363 - Pages 2

Essay Case Study - Unme Jeans: Branding in Web 2.0

Case Study - UnME Jeans: Branding in Web 2.0 ! By James Johnson BUS5629 - Integrated Internet Strategies Florida Institute of Technology Dr. Theresa Kraft November 17th, 2013 ! ! ! ! UnME Jeans Case Study Analysis Page 2 Summary UnME Jeans was a rising star in the world of junior denim fashion. The UnME brand focused on the individuality of teenage girls who coveted their designer-style jeans that featured glitter, jewels, and various forms of metalwork. UnME jeans were sold in more…

Words 1680 - Pages 7

Winter Hat Research Paper

Premium Blog Keywords: How to wear winter hats, winter hat styles Title Tag: Winter Hat Styles/ Winter Hats for Every Outfit Meta Description: Every woman needs a favorite winter hat. Check out Pink Lily’s guide on how to pair your favorite outfit with different winter hat styles. Winter Hat Styles for Every Outfit Ask any woman of must have accessories and they’ll quickly mention jewelry, sunglasses and a stylish purse. But did you know that a hat could elegantly compliment your…

Words 1020 - Pages 5

Report on Feasibility Study on Made to Measure Garments Essay

Zafu also allows women to save their profile making the process even easier next time they return. This helps them also to inform customers when a new jean is added to their assortment that exactly fits their body style. However, if a user does not want to leave any data, she does not have to do register etc. Zafu.com is profitable because first, Zafu does not carry any inventory, but directs customers…

Words 4116 - Pages 17

Medical Care At The Crossroad

regarding premiums increasing thrice the rate of median income. Deductibles have also increased by 80% during 2003 to 2009. Furthermore, the report contains grim warning that the most vulnerable and in need of medical attention have trouble finding an insurance company that will cover them. Insurance companies will be cherry pick the young and healthy and avoid patients with complicated medically issues. One can draw parallels with car insurance where selected drivers having low premiums while neighbourhoods…

Words 868 - Pages 4

Essay on Coffee and Gloria Jean

pressure on the prices of Starbucks coffee beverages. Consumers did not balk at the higher prices. The Starbucks brand stands for quality, and consumers have shown great willingness to pay for that quality.’(Eselius et al. 1997). Other threats to Gloria Jeans are that the customers of Gloria Jean’s have low or no switching cost in switching to other competitors for example to Coffee Club and the ability of its customers to brew their own coffee. Therefore it is important for Gloria Jean’s to build its brand…

Words 1616 - Pages 7