Katherine Frith, Hong Cheng, and Ping Shaw’s main claim in their article, Race and Beauty: A Comparison of Asian and Western Models in Women’s Magazine Advertisements, is that the portrayal of women in Western magazines more often centers around the body, supporting the notion that “sex sells”, whereas women in Asian magazines were more often depicted modestly. To support their claim, the authors used evidence from various previous studies about the depiction of the female body as a marketing tool…
Words 575 - Pages 3