Back in the 1990s, online dating was perceived as an impersonal way of finding love. But in recent years, a new tech savvy generation has arose who regularly use electronic devices to keep in touch with family and friends. They have discovered the benefits of online dating services to connect with others and now represent a significant sector of the online dating industry. This online dating industry has increased at a rate of 3.5 percent per year since 2008, through the recession, to become a $2.1 billion dollar dynamo (Yoder, 2014). Analysts predict this acceleration to continue over the next five years. This field is crowed with almost 3,900 companies operating dating