Strategic Report 1 Essay

Submitted By benn_91
Words: 3572
Pages: 15
Open Document
Strategic Analysis Report of Nottingham Greyhoud Stadium

•Colwick Park •NG2 4BE •Nottinghamshire

Nottingham Trent University
Sports Science and Management BSc (Hons)
Year 2

Benjamin Oliver – N0541419

Chapter 1 – Social & Global Analysis
1.1 PESTLE Analysis

Figure: 1 PESTLE Analysis Framwork
Political Factors
Driven by those who love government initiatives? The political environment need not be limited to the country which the business operates and or the associated sport is played (Beech J & Chadwick S. 2004).
Economic Factors
These are major aspects of the economy that influence the industry; whilst playing a hugely significant role in determining the consumer’s behaviour (Beech J & Chadwick S. 2004).
Social Factors
Attitudes and behaviours are influence by many drivers, with education, health, changes in work patterns and demographics being amongst one of the most obvious influences on the sports industry (Beech J & Chadwick S. 2004).
Technology Factors
Recreates certain markets even though their impact is clear within parts of the sports industry, whilst for some organisations it is their failure to keep up with technological advances that is even more significant (Beech J & Chadwick S. 2004).
Environment Factors
Parker & Stone (2003) stated that ‘to ignore the systemic nature of organisations, in terms of both the organisations’ internal functions and their interaction with external environments and influence is to risk ; costly, ineffective solutions.
Legal Factors
Aspects which every sport/business organisation must abide by, however easy it may be to monitor (Beech J & Chadwick S. 2004).

1.2 Influence Matrix
Driver
Influence on Industry (1-10)
Influence on Company (-5- 5)
Overall
Justification
Political
Government Stability, Trade Regulations and Tax Policies.
9
-5

Due to the increasing influence of governing bodies on sports and the leisure industry a change in laws or presidency could mean a change in various aspects such as TV contracts and licenses to particular events and meets would not only affect the industry but the business on a whole. If by any chance they were to lose their main source of income the Tuesday night TV contract then they would embark on serious loses.
Economical
Disposable income of buyers, Inflation, Unemployment rates and Recession.
3
-5

As the recession has taken hold more customers are reluctant to part with their so called ‘leisure pound’ and try to put into something else. In contrast as times are hard people could be forced to make more bets intending to make more money within the recession.
Social
Population demographics, Age, Changes in lifestyle and trends.
- 1
-3

Unfortunately a general outlook on the greyhound racing as whole is seen as a an older generation sport. As more and more people attend or get involved with betting on the racing they soon come to realise it has the adverse facilities to fit the needs of all social/age groups.
Technology
New innovations and discoveries (Online Betting), Pace of technological innovations and advances.
9
-5

With a massive increase in online betting, it has been made easier for people to bet which means the industry would benefit a lot. It not only attracts new customers, but customers of all types and ages. Although this can be a positive it can also create a negative effect with people becoming less obliged to actually visit the greyhound stadium in person.
Technology
Media Coverage, TV, Internet.
8
5

Development in technology would mean more media coverage which would have a huge effect positively due to the amount of publicity. It would also create a lot of future opportunities that could be both financially and structurally positive.
Legislations
Employment Regulations, Animal Rights, Health and Safety regulations and Product regulations.
1
-3

Due to the animal rights organisation creating a lot of media attention, dog racing would have to take into consideration various new laws and legislations.
Show More

Related Documents: Strategic Report 1 Essay

Managing Strategy And Change

Module Guide MANAGING STRATEGY AND CHANGE BBM-7-MSC Faculty of Business 2014/2015 MBA (Level 7) Table of Contents 1. Module Details 3 2. Short Description 3 3. Aims of the Module 3 4. Learning Outcomes 3 4.1 Knowledge and Understanding 3 4.2 Intellectual Skills 4 4.3 Practical Skills 4 4.4 Transferable Skills 4 5. Assessment of the Module 4 6. Feedback 5 7. Introduction to Studying the Module 5 7.1 Overview of the Main Content 5 7.2 Overview of Types of Classes 6 7.3 Importance of…

Words 3063 - Pages 13

HRM 498 Week 1 Individual Assignment; Management Challenges & Concerns Essay

HRM 498 (Strategic Human Resource Management and Emerging Issues HRM 498 Week 1 Individual Assignment; Management Challenges & Concerns At your company, you work on all HRM responsibilities, and have been asked to join a committee to present a report on management challenges. This report must include challenges, possible causes, and a plan for addressing them. Select one to two articles on HRM challenges. Write a 350- to 500-word report about these challenges. Format your report consistent…

Words 958 - Pages 4

Essay on MN2205 Course Outline

School of Management MN2205 Strategic Management Course Outline and Study Guide MODULE LEADER: Ailson J. De Moraes Room MX107 Ailson.DeMoraes@royalholloway.ac.uk WORKSHOP TUTORS: Ailson J. De Moraes Mahmoud Abdelrahman Gideon Azumah Najib Murad Sumanta Barua Brief Outline and Aims of the Course The course provides the student with an understanding of the principal theories and modules of strategic management and how to set them in the context of key developments in which contemporary…

Words 1330 - Pages 6

Strategic Management and Case Report Structure Essay example

Case-based Strategic Analysis Report Due Tuesday, Nov. 04, 2014 (Start of class) This handout outlines the case-related assignments for this course. Several cases options will be included in an eBook. You will be responsible for one case analysis during the course. Case analysis is an important way for you to practice your critical thinking skills. Strategic analysis is a realistic and typical task for strategic managers. The analysis gives you an opportunity to demonstrate: (1) your ability…

Words 1602 - Pages 7

Essay on Strategic Marketing

Department of Management, Marketing, and Entrepreneurship | | MKTG 301-13S2 (C) Strategic Marketing 2013 |Course Co-ordinator: Dr. Sussie C. Morrish | |Room: 2, Apt. 153, Block K, Homestead Lane | |Telephone: 3642987 x 3547 | |Email: sussie.morrish@canterbury.ac.nz | |Lectures…

Words 1397 - Pages 6

Essay on Strategic Management and Virgin Australia

Australia Written Group Strategic Case Study 24th May 2012 MNGT2001 Alixandara Sutherland Laura Tumbers Katie Horne Laura Field Executive Summary The purpose of this report was to provide a strategic evaluation of the company Virgin Australia. The report begins by conducting a strategic analysis of Virgin, including an analysis of the external environment and an internal analysis of competitive strengths and weaknesses. The report then identifies the strategic direction and objectives…

Words 5935 - Pages 24

MGMT360 W0x Fundamentals Of Information Systems 1 Essay

Managing the Digital Firm. Laudon and Laudon. 13th ed. 2014. Course Description: This course examines the information requirements of an organization, emphasizing the difference in the kinds of information needed at the operational, administrative, strategic, and organizational levels. Information technology (IT) is an enabler of business. This course will focus on the impact IT is having on organizations, business functions, and management practices and introduces students to the benefits and competitive…

Words 1055 - Pages 5

Ind: Strategic Management Process Essay

Strategic Planning Report Angelia Pino March 23, 2015 HCS 589 Dianne Nelson Strategic Planning Report Organizations establish priorities to determine the importance of the organization while combining available resources and energy. Strategic planning educates supervisors, staff and stakeholders the importance of directing their attention to the common goal. Strategic management provides the necessary tools for an organization to determine their mission and future success. Once the organization…

Words 909 - Pages 4

Business Research And Guidance Notes

Guidance Note Please take note of the following when completing TASK 1. Please ensure the following when you are completing your tasks: - conduct research and use the powerpoint presentation on Moodle for information and links to resource - read the guidance notes in this document for each task - REMEMBER TO LINK IT ALL TO SAINSBURY’S - use correct layout for your details and include page numbers (see footer below) - BE CAREFUL with your grammar, spelling and sentence structure (don’t be…

Words 1575 - Pages 7

S3416858 Essay

IMPLEMENTING CORPORATE STRATEGY IN UNITEL ASSESSMENT NUMBER: 1 ASSESSMENT TITLE: IMPLEMENTING CORPORATE STRATEGY IN UNITEL COURSE CODE: BUSM3119 COURSE NAME: HUMAN RESOURCE MANAGEMENT STUDENT NAME: SHUN YIN GE (SUSIE) STUDENT NUMBER: s3416858 ASSESSMENT DUE DATE: FRIDAY(24 APRIL 15)7:00 PM AEST WORD COUNNT:2500 Table of contents Executive Summary............................................................................................................…

Words 2630 - Pages 11