Typography and Logo Essay

Logo
The software I used to create my logo is called Adobe Fireworks this is a software that lets you edit different types of pictures change size and transform pictures it can also manipulate this allows you to edit a person such as a celebrate you can change his skin tone eye colour the way he/she looks you could also crop and resize it also enhances the picture so you will look better it is used to edit bitmap and vector image. This software has a range of design tool as you can see in the picture.
Firstly when I opened up Adobe Fireworks it gave me an option of what type of canvas background I would like. I chose transparent it also asked me the size of the canvas I chose 500x500. I used the shape tool to make an ellipse shape for my logo and the coloured it in blue by using colour fill as well as a faded white on the bottom of the shape I did this because it gave good effect.

I imported 3 animals to use on my logo I traced all of them to show I can use the tracing tool to prove it’s my own logo. I started with the elephant as you can see in the picture to trace it I had to select the pen tool and the outline on the elephant is the part I traced.

After tracing the animal I used a colour fill to colour the animals in black. In order to do that I had to select the traced elephant and go onto colour fill as you can see in the picture and colour. It’s black so it looks similar to the original one.
After tracing the other two animals I moved them onto the ellipse shape I made earlier on. Too finally finish of my logo it needed a name so I used the tool Write “Birmingham Zoo” I did this by using the text tool (see picture) typed in I changed the font size to 25 and my font was Italic. This is because the font matched with the logo.

Improved Logo
I found out from my questionnaire that my logo was dull it didn’t have a good colour and overall it’s not a good logo. So I decided to change something’s like the background which was very dark so I thought of going for a brighter colour that people would be attracted to. So I went for orange and it is white from the bottom to give a good effect. People would like the logo because it is eye catching.

Finally to make the logo look even better I inserted a white outline on the animals to make them stand out. In the picture of the rhino you can see how the rhino stand out.

Map
The software I used is the same as the logo Adobe Fireworks I used simple editing tools because the map isn’t hard to make it just a few shapes I had to use. So firstly I used the same resolution as the logo and transparent background, I started with a thin line by using the shape tool and coloured it in blue this would be my M6. I used the text tool to type in M6; I did this by selecting the text tool and making a box.

I placed a sports direct store to make to make the map look nice I used a bright blue colour so the map looks interesting. I then made the zoo by creating a green rectangle which is the field and the logo inside the green box this was going to be the zoo. I got my logo from copying it from my poster to my map.
I also had to create a car park for people to park their cars so I used a rectangle shape and coloured it in dark grey for the road and made a few orange lines to make sure it looks like a real car park.

Once I finished with the zoo I had to draw the rest of the map. I also placed a subway by using the shape tool and coloured it green and a roundabout by using the ellipse tool. And finally it looked like this.

Improved Map
To improve my map I have to firstly make a walking entrance because the customers can enter from the car park. In order for me to do this I used the text tool and write “Walking”. I wrote the text in white so you can easily see it. The zoo was smaller so I made it bigger by dragging the corner of the green box.

Poster
The software I used for my poster is called Microsoft Publisher this is used to create posters, leaflet, brochures

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