Walt Disney Research Paper

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The Walt Disney Company was started in year of 1923 in Los Angeles. Walt Disney and his brother Roy started off producing short animated and live films, which was formerly known as the “Alice Comedies”. Within months they started to expand rapidly. By 1928 the famous animated characters known as Mickey Mouse, Goofy, Donald Duck and many others were born. The center of Disney’s company was well known for the use of animated cartoon characteristics. When the name “Disney” came up the first thing that came to your mind was a cartoon character such as Mickey Mouse. The use of animated cartoon characters allowed Disney to attract a huge target market, which were children. They were the prime market audience so the use of animated cartoon characters
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