In this newly established organisation, they produced their first cartoons (Laugh-o Grams as they called it). Laugh-o Grams was Disney’s first initiative, but it failed after being forced to declare bankruptcy in 1923. Walter then moved to Hollywood with his brother. They received their first order when the company was running in their uncle’s garage. The order was from a distributor in New York, Margret Winkler, and she ordered Alice cartoons. After realizing the major mistake he has made when Winkler and her husband stole their cartoons, Walt developed the character whom every person alive got to know of, Mickey Mouse. It was a milestone for him and later became the sensational breakthrough he was looking for. With his voice as Mickey Mouse, the great adventures of Disney Studios were in action. This cartoon made its premiere at the colony theatre in New York, 1928. After this marvellous progress Walt Disney produced the first full length animated film Snow White and the Seven Dwarfs on December 21, 1937. Its revenue was unpredictable-despite the economic depression-, a total of