It takes a special kind of person, someone tough, smart, and driven, to run the job. It takes still more talent and character to hold up under the pressures of life in the White House. Americans want the president to take quick action on problems facing the nation, such as crime and drug abuse. The candidate must hold up to pressure situations. Peoples disagree about what character traits are most important in a president. But there are some commonly accepted things that people look for, such as integrity, strength, and caring. Also, adult experiences can be just as important in shaping a future president. Voters today worry more about crime, health care, education, and other problems. Now, major candidates for president will be talking about their plans for dealing with issues ranging from violent crimes to the growing use of tobacco by young people. http://www.scholastic.com/browse/article.jsp?id=4676 Some exceptions, for instance, would be nobody who was already been president for two terms can run again. No one who has served more than two years in a presidential capacity, even though, he or she wasn’t elected, he or she can only be reelected once. An important quality is the candidate needs to be wealthy or at least able to access a lot of funding during a campaign. An entire campaign can cost between 700 million and 1 billion dollars. Much of this comes from fundraising; candidates still have to provide a substantial amount of money, especially at the beginning of a campaign. http://www.wisegeek.com/what-are-the-requirements-to-run-for-president-in-the-united-states.htm Experts suggest that 60-70% of all communication occurs through nonverbal behavior, or body language, what a candidate’s appearance is just as important as what he or she says. An expression such as a smile means a lot. Second to a smile, the most important thing a candidate wears could be his neck tie. Traditionally, the two colors are red or blue or a white button up shirt. Red in particular heightens a viewer’s attention to detail and boost memory recall. Blue appeals to people’s creativity and makes them feel calm and open minded. The face of a