As Al Gore begins to address the issue of global warming, it becomes apparent that this presentation is geared toward viewers who already possess an understanding of what it is. However, just as a refresher Al Gore gives the audience a “traditional” explanation of global warming and then follows it up with a small clip from the cartoon Futurama, an episode titled “Crimes of the Hot” (Season 5, Episode 1), to further reiterate his explanation but in layman’s terms, using something as socially common and understood as a cartoon. In doing so he tries to show the audience that understanding and making a change concerning global warming isn’t just something for those involved in the field of science. In this way he uses the definition and description part of logos by defining global warming and describing what it is doing to the earth’s atmosphere. Furthermore, he uses many other visual aides to show the causes of global warming such as the human behaviors of deforestation and the heavy use of fossil fuels for energy, and the effects that the actions of the human race is having on the planet. At one point he shows a formula on the screen “Old Habits + New Technology = Dramatically Altered Consequences” so as to show that through a lack of desire to transition from the dirty energy sources and land clearing practices that are currently in use, the fault lies with humanity. As a way to further support his claim, in another series of slides featuring a small percentage of peer reviewed scientific articles about global warming versus a small percentage of articles in the popular press concerning global warming Al Gore shows that the idea that scientists don’t agree on what caused global warming or if it’s even a problem has been purposely manufactured so as to inspire doubt in the general populace. By stating that they would be forced to choose between the environment and the economy, that he was making the whole thing up, and that humans play no part in CO2 emissions or the impact they have on the planet and therefore the human race, the