Essay on Advertising and Source

Submitted By michelalessey
Words: 487
Pages: 2
Open Document
English essay

Both source 5 and 6 are adverts aimed at working adults. Source 5 ‘Oxfam advertisement’ is a direct advert whereas, source 6 ‘Ben’s diary’ is a letter written in diary form. Both sources are written to inform, advertise and persuade people to donate to their charity.
Source 5 uses effective vocabulary to engage with the reader. “I’m in” and “Change more.” These phases persuade the reader to donate by making them feel important. The phase ‘change more’ makes readers feel like they can make a difference. Equally source 6 uses effective vocabulary to engage with the reader. “Sleeping rough,” “nightmare” and “got beaten up.” The use of colloquial language makes it see less like an appeal and more like a real life extract. Therefore making the reader feel sympathetic and resulting in donations.
Source 5 uses statistics to emphasise their point. “Give £5 a mouth to Oxfam.” Earlier in the text it tells you that on average most people spend “over £5 a mouth per person” on chocolate. By asking for £5 it highlights the fact that for the same amount that most people spend on chocolate you can change the life of someone desperately in need and less fortunate then themselves. Similarly source 6 uses statistics to prove a point. “12 GCSE’s and 5 A Levels.” Stating his qualifications conjures in the readers mind a bright young person with great prospects for a bright future, some one you would expect to go places and achieve the unachievable, not ends up on the street fighting for survival like he did. This challenges the stereotypical view that all homeless people are free willed, rebellious, drug addicted alcoholic that screwed up their lives and don’t deserve help. Instead giving the idea that these people are worth helping.
Source 5 uses repetition to underline the contrast between jobs in different countries. “Cocoa farmers… cocoa farmers… farmers… farmers… farmers”
Show More

Related Documents: Essay on Advertising and Source

Annotated Bibliography Essay

Victor C., et al. How Does Advertising Impact Teen Behavior?. Farmington Hills: Greenhaven Press, 2012. Print. The book How Does Advertising Impact Teen Behavior? explains how teens and other children are affected by advertising. It goes into more detail by stating which forms of advertising are the most effective, and which products advertising has little to no effect on. Also, it states at what age advertising begins to take hold on children, and that advertising can sometimes be a negative…

Words 295 - Pages 2

Annotated Bibliograph Group Panel Essay

Annotated Bibliography Basic Definitions: Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales. (n.d.). Retrieved November 16, 2014, from http://managementhelp.org/marketing/advertising/defined.htm This source is a website that helps me out only a little bit. It gave me a definition for what advertising is and I used this in my speech. I used the definition because it was a very good way to begin talking about the advertising industry. Although this was by no means a vital…

Words 448 - Pages 2

Tv Advertising

insertion of ads on TV. Food, clothes-everything you can think of-are presented on television. Advertising "as the name suggests is the meaning of" advertised ". TV advertising is rely on visual image language infiltration to as the basic unit of society family, and it is to arouse the audience's desire to buy and consume behavior and make a final goods from producer distribution to the consumer hands. Advertising undoubtedly contributed to the transfer of such goods to the role of the catalyst, and the…

Words 1395 - Pages 6

Communication and Sleeper Effect Essay

perceived credibility of an informal communications source? List and discuss factors that determine the credibility of formal communications sources of product information. Source credibility is affected by: 1.The perceived intentions of the source 2.Are they non-profit or independent? 3.Overall reputation, expertise and knowledge 4.Brand image 5.Choice of spokesperson (endorser). The perceived honesty and objectivity of the source of communication has an enormous influence on how the…

Words 397 - Pages 2

Race And Beauty By Katherine Fith Summary

Singapore, and Taiwan. The comparison between previous studies on advertising and women and the…

Words 575 - Pages 3

An Essay on Strong vs Weak Theory of Advertising

An Essay on Strong VS Weak Theory of Advertising Prepared By Md. Raihan Akhtar A Debate on Strong VS Weak Theory of Advertising - Which One Is Better? ‘Advertising’ the word originated from the Latin word ‘adverto’, which means to turn around. The root of advertising can be found in ancient times such as ancient Egyptian used papyrus to make sales messages and wall posters, commercial messages and political campaign found in the ruins of Pompeii…

Words 3151 - Pages 13

The Importance Of Funding Advertising For Political Advertising

To Disclose or Not to Disclose? For over 60 years, there have been laws in place that prevented corporations from funding advertising for political candidates. However, in January of 2010, the United States Supreme Court ruled that restricting corporations from using general treasury money for political advertising is a violation of the First Amendment stating that the “government may not suppress political speech on the basis of the speaker’s corporate identity” (Parloff 72-75). Though corporations…

Words 1032 - Pages 5

Nike's Influence On Pop Culture

Nike has perfected the art of advertising by finding the right formula of different ad styles. The point of the paper is to show how Nike uses unorthodox ways of advertising their products, as well as how it has grown as a result of it. I also look at how Nike’s dominance has made a gold standard of athletic wear in pop culture. Right away I wanted to analyze Air Jordan and its impact on Nike’s brand along with the source of its popularity in pop culture. I looked at other topics that involved celebrities…

Words 266 - Pages 2

Television Advertisement and Branded Clothes Essay

SANDEEP SINGH PREFACE Television and advertising together present a lethal combination and has become an integral part of modern society .It is the most convenient route to reach not only adult consumers but also the youngster. Youngsters are manipulated by advertisement promise that the product…

Words 7237 - Pages 29

hey there hi Essay

Title: ‪Digital Advertising Strategist‬ Company: Unique Influence Location: Austin, TX Description: We’re looking for someone with significant experience in setting advertising campaign strategy, managing clients, building campaigns, bid adjusting, performing deep analysis, and meeting performance criteria in direct response advertising in PPC and on Facebook. Source: http://uniqueinfluence.com/careers/ with a link to application: http://www.indeed.com/job/digital-marketing-strategi…

Words 412 - Pages 2