Chipotle Mexican Grill

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Chipotle Mexican Grill has several safety hazard incidents which has damaged their reputation. The company’s stock has decreased because of these incidents. Purpose/Objective
We need to reassure our customers that our food is safe and delicious, and to regain the trust of our investors by increasing revenue and stock price.
Alternate Solutions
Solution #1
Write a press release including new hiring tactics for restaurant leadership positions, and revised safety precautions.
Pros: Regain the trust of Chipotle customers and investors
Cons: Hiring tactics and safety precautions are under scrutinization by media, and competitors
Solution #2
Conduct a change of restaurant slogan, environment, menu items, and service.
Pros: Customer and investor
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