Disney Research Paper

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Disney is a brilliant company created by Walt Disney and his brother Roy Disney. The company has been around for over nine decades and continues to succeed yearly. The marketing aspect of Disney is what drives the company’s success. Disney has stepped out of the television box of being more than an animated film company and has dominated to film production industry and America’s loyalty to their products. The topic of researching how Disney continues to stay on top through a marketing aspect interested me because as a marketing major this will give me insight into one of my favorite companies on how they continue to promote the corporation and gain the approval of their customers daily.
An important research question to ask regarding Disney and the brand loyalty is how the company strives to be innovative every year but keeps the same attributes to …show more content…
This research is relevant to my understanding of Disney and the marketing behind it because from this I will understand how this company that was original based on wild dreams became one of the world’s most powerful brands.
In brief, there is still much research needed to be done on the history of Disney. The history of Disney is a vital component in this paper so I can track how the company has stayed innovative throughout the years of being in operation. I need to research the outline of brand loyalty and the plan Disney had in order to run a successful business. Digging more into old advertisement of the company will help in understanding how the Disney Corporation continues to grab the attention of their customers and still reaches out to the new ones. JAMES, JEFF. "The Heart Makes The Mouse: Disney's Approach To Brand Loyalty." Journal Of Brand Strategy 2.1 (2013): 16-20. Business Source Complete. Web. 8 Nov.

Walt Disney Research Paper

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Walt Disney Research Paper

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Walt Disney Research Paper

Walter Elias Disney was born onDecember 15th 1901 .Regarded as a pioneer inthe American animation industry. He iswhat many would call a cultural icon . Walt Disney was born in Chicago as ayoung boy he took extra art classesand eventually got a job as acommercial illustrator at the age ofeighteen in the early twenty's he and his brother Roy Disney established theDisney Brothers Studio which would goon to be known as the Walt DisneyAnimation Studios. This studio becamepopular for the creation of manycharacters…

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Walt Disney Research Paper

“All dreams can come true, if we have the courage to pursue them.” Walt Disney. All stories have happy endings, we just have to go and find those things that make us happy. Even though Walt Disney is no longer here, Disney continues to prosper and change the lives of millions of kids. Walt Disney was born on December 5, 1901 in Chicago, Illinois. His family would move numerous times but they finally settled down for a while. He had three brothers and one sister. In his childhood, he started to…

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Walt Disney Research Paper

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Walt Disney Research Paper

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Disney World Research Paper

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Walt Disney Research Paper

Walt Disney Walt Disney was born on December 5, 1901, in Hermosa, Illinois. Walt grew up in Burbank, Canada where he spent most of his life. When he was 17 he dropped out of high school to serve in World War 1. When he came back from the War he wanted to create an amusement park he just didn’t know what all to have in it or where he wanted it. He ended up making Disneyland and Disney World with help from his brother and friends. His father was a strict, religious and abusive to his children. His…

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Walt Disney Research Paper

The Walt Disney Company was started in year of 1923 in Los Angeles. Walt Disney and his brother Roy started off producing short animated and live films, which was formerly known as the “Alice Comedies”. Within months they started to expand rapidly. By 1928 the famous animated characters known as Mickey Mouse, Goofy, Donald Duck and many others were born. The center of Disney’s company was well known for the use of animated cartoon characteristics. When the name “Disney” came up the first thing that…

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