The consumers of the health care services in their ability to attain higher satisfaction of service that they acquire from both the insurance company and the health care providers, have led to their desire to pressure their insurance company to include a very high performance health care facility that provide a very desirable health care service. It is a normal consumer behavior due to the fact that their wants and needs in relation to health care service must be meet. In this direction, the consumers have created an issue of inaccessibility that pertains to certain consumers. It is a scenario of majority carries the vote in the cause of satisfying their health needs as a group within a health care plan.
The health care providers on the other hand do have the motivation to reach excellence that would attract consumers