By linking Michael Jordan's name to a shoe, the shoe gains a much greater importance and meaning. "Because Jordan's name is still attached to his shoes -- and only his name, not necessarily Nike's -- we connect the signature shoe bearing his name directly to his spirit, performance, and being. Logically, we know his sneakers are not going to make us "be like Mike," but there is a commercial and universal belief that having his shoes in our lives makes us more connected to him" (Jackson). Michael Jordan is such a big influential figure that by his name being attached to a pair of shoes, it gives them a whole new meaning. They are made with maximum comfort and a luxury feel that transformed what basketball shoes had originally been. Air Jordan's have impacted and advanced the shoe game far from what it was before. "It was 30 years ago when MJ's signature shoe blessed the court. After he 'wear tested' the Nike Air Ships for the first few months of his NBA career, Jordan -- with the help, ingenuity and foresight of executive Sonny Vaccaro, agent David Falk and designer Peter Moore, among others -- ignited the sneaker game that, three decades later, has become almost as important globally as the game of basketball itself" (Jackson). Michael Jordan has made a huge impact on the shoe industry, the shoes are almost as big of a deal as the game of …show more content…
Jordan is an icon that many people look up to. "His achievements are remarkable in any standpoint: individual, team wins, impact on culture, basketball icon for the ages" ("Michael"). Michael Jordan has various areas of accomplishments. Basketball players want to listen to him in hopes of following in his footsteps and this is what makes him such an icon. He motivates everyone on becoming better and not giving up which creates strong, positive mindsets. "It's a Michael Jordan motivational speech, because it has lots of guideline quotes about life and how to handle challenging situations" ("Michael"). Jordan speaks about life which is something anyone can feel they relate to. Everyone has their own situations and had times but Michael gives inspiration on becoming better. With the incredible figure Michael Jordan is, his words motivate and inspire those who want to be like