Swot Analysis Paper

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D. External Environment – MACRO
Social/Cultural
The Olympics have an appeal to some consumers but not all. With recent construction occurring in Rio de Janeiro, about 8000 families are at risk of their homes being destroyed in order to prepare for the Olympic Games. There has been social tension arising due to this construction. With all the uproar the consumers may tend to not support the Olympics. With the loss of interest on the particular event, and refusal to support there could be results of lost sales.
Political/Legal
United State policies and foreign policies set strict guidelines which Electronic Arts has to follow. Electronic Arts must meet requirements with the content they distribute and also the ratings required. There are also possible lawsuits that the company could face.
Economic
With the video game industry being seasonal, video games are …show more content…
With new consoles that come out, new innovative games should be produced. EA rely on these new technological advances because without the consoles and devices you cannot play EA games.
E. Critical Issues
Strength:
Electronic Arts distributes to more than 35 countries, which gives us a huge advantage of the global market. With various amounts of distribution methods, we have an advantage over competitors to provide our customers with games on various platforms in any area of the globe.
Weakness:
The software used is developed by other companies, so we are dependent on other companies.
Opportunity:
With the acquisitions of new companies, EA can continue to grow in specific areas that are need for improvement, for example, acquiring a company that develops software can have EA produce its own.
Threat:
EA software is being pirated in regions where laws are not being enforced strictly on these pirates. This is causing a loss in

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